Direct Marketing Observations

FEBRUARY 21, 2012

Case in point Wal-Marting Across America uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog. “Return on investment on social media activities has been challenging to most companies in 2009.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

NOVEMBER 23, 2010

We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. It is a utility that drives our online and offline interactions.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

SEPTEMBER 26, 2011

When travelling/flying, I’ve been reading 2 books simultaneously one is called Bounce by Matthew Syed which talks about how prodigies are not born, they are made, from hard work. How come companies are undeterred by the fact that the average CTR (clickthrough ratio) for web based banner ads is nowadays around 0.2%

Sports 170

Sports Social Media Mobile Loyalty 170

Direct Marketing Observations

JANUARY 11, 2010

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. So where does that leave companies? If you break out small businesses, it comes down to the type of leader that runs the company.

Social Media 100

Social Media Compete Tweetdeck Small Business 100