The Right Way to Use Social Media for Influence Marketing

It’s All in the Long Game

Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. As the CEO, he now consults with at least 5,000 different companies on social media strategy and development, as well as being a keynote speaker and constant resource quoted in publications all over the world.
He often encourages companies to think about the long-term relationships that are possible with the right fit of influence and advocate marketer partnerships.
Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy. From this desire to be an educational resource, the Social Fresh Conference was born as a yearly hub of all things new in the social media world. 

In This Episode

• How to use social media for influence marketing
• How to build long-term relationships with influencers and advocates
• Why it’s good to play with platforms
• How to take influencers more seriously

Quotes From This Episode

“The cornerstone of how Social Fresh functions is finding the right partnerships, whether those are paid opportunities with a sponsor paying us or us paying an influencer, or whether it’s a trade opportunity, or just exchanging access sometimes with somebody else in the industry.” —@jasonkeath
“Early on, we found individuals and companies that allowed us to get in front of a specific audience and vice versa. I think those are always the best opportunities when it comes to an influencer marketing mentality.” —@jasonkeath
“The first part of influencer marketing for me is actually the research phase and finding the people that you actually want to involve in your business.” —@jasonkeath   

“Unless you’re vetting that audience in some qualitative way, it’s really hard to measure that success. You get into the business of measuring impressions and not necessarily knowing the value of those impressions and that can vary so widely from person to person, from opportunity to opportunity.” —@jasonkeath

“For influencer marketing, even more broadly for digital, I think there’s more attention today on quality than there is on quantity.” —@jasonkeath
“Something I call ‘trust content’ is having longer conversations and more meaningful moments with your audience.” —@jasonkeath

Resources

• In the News: Getting More With Less Control: Why CMOs Win By Embracing Co-created Content
• Jason Keath on Twitter: @jasonkeath
• Jason Keath
• Social Fresh
• Social Tips Newsletter
• Shashi Bellamkonda
• SocialMediaCurrent.com
• PR Daily
• HubSpot
• Business 2 Community

Would You Rather

Who would you rather marry—knowing that you would not be able to divorce: Paris Hilton or Kim Kardashian?
I think they’re both wrong answers. I guess I’d have to go with Kim. She’s on TV now, I think, and I don’t know if Paris is. I don’t like that one at all.
If you had a time machine, would you rather have one that could only transport you forward in time and, of course, bring you back to present day or one that only took you backwards in time?
Forward. Yeah. Definitely forward. I can read about the past.
Would you rather have your significant other look through every email, chat, and text in your history or allow your boss to look at every email, chat, and text in your history?
Well, I don’t have a boss. But my significant other already knows everything about me. So, that would be fine. I think either one is fine. Everybody can read.