Convince & Convert

JANUARY 9, 2012

Results can vary wildly based on company and intensity of feeling. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. According to the Trust Barometer what people trust most is no longer ’someone like me’ it’s now ‘a company like me.’

Training 69

Training Social Media Visible Technologies Social CRM 69

Convince & Convert

JANUARY 9, 2012

Results can vary wildly based on company and intensity of feeling. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct. Could Twitter be used for on-the-fly ad optimization?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Razor Social

MARCH 30, 2016

They could be saying something positive or negative about your company. There’s also good team functionality for assigning mentions for your team members to deal with. Attensity is a social analytics and engagement platform specifically designed for very large companies. You may want to track and respond.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. The team is on call to determine “Why the spike in mentions or share of voice&# to determine “what’s happening and why should you care&#.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275