Webbiquity SMM

MAY 9, 2019

Although B2B sales and marketing teams have more channels that ever through which to reach buyers, they also have more obstacles to overcome in order to attract buyers and encourage them to engage throughout the sales funnel. Cutting through all this noise is making it extremely difficult for sales teams to connect with potential leads.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: DataReportal Here are three more reasons for B2B companies to invest in Instagram ads: Stand out from the crowd. Increase B2B sales.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JUNE 6, 2019

They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. The good news is that most companies won’t miss social media if they choose to go another route.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Webbiquity SMM

APRIL 29, 2013

60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”). Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. How to extract a list of companies/websites using this software. The first step will for some be the hardest: finding the right software, where targeting their users make sense for your company.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. 65% saw improved brand recognition. 7% had better brand loyalty.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Display Your Presence. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

NOVEMBER 3, 2015

But, what you may not realize is that CircleBack is also a great way to leverage the connections your sales teams already have. WittyParrot works to change all that by collating relevant outside articles and useful internal collateral and delivering them directly to your team.

Tools 100

Tools HootSuite Team Conversation 100

Webbiquity SMM

JUNE 17, 2014

Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MARCH 6, 2013

Can the images of business and public figures still be saved by a crisis management team? After three attempts to get answers from the company via phone and email, the mom turned to social media. PR teams cannot just issue a blanket statement. Guest post by Megan Totka. Has social media ruined public relations?

Social Media 188

Social Media Small Business Guidelines Forums 188

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 26, 2012

” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.” ” Best Practices In B2B PR by Fast Company. Never shill for your company or products. 7 secrets of a master digital storyteller by Get in Front Communications. Give them credit.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Not only on a personal level, but also of course in business.

B2B 100

B2B Marketing Exercises How To 100

Webbiquity SMM

JUNE 7, 2010

In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Information no longer flows from the top down, but rather in all directions between multiple team members and stakeholders. Still, these are at worst minor flaws.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

FEBRUARY 11, 2016

You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away. Your team decided to make a site revamp. Image credit: Pixabay.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. Todd Wilms @toddmwilms.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

Consultant 137

Consultant SEO Adwords Tools 137

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

OCTOBER 20, 2015

If you have questions as to why an ad was rejected, or if you want clarification or more direction so that you can make sure your ad gets approved next time, you can contact the Facebook Ads team directly. Liquor companies, for example, can’t advertise to anyone under 21, or to people within certain regions. Revise and Resubmit.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

NOVEMBER 8, 2011

Capability to set up monitoring profiles for multiple keywords, topics, companies and products. If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. Online news release distribution.

Vocus 185

Vocus Radian6 Tools comScore 185

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

APRIL 12, 2022

If your company maintains a social media presence, you should have a policy for using and navigating this channel. Your social media policy serves as the manual for your customer-facing employees, marketing staff, and sales team. Confidentiality guidelines: These govern the use of company and user data. Take responsibility.

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

JULY 30, 2019

Some companies succeed by innovating, continually improving product quality, and listening to their customers. Twitter's layout design team #NewTwitter pic.twitter.com/GFZnFlsKqM. Second, they continue to expand a marketing team that appears to lack passion for, or even basic knowledge of, how Twitter works.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

MAY 31, 2022

Optimize Your Company Page. With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. For the profile image, use a clean-and-simple company logo. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco. Meghan Biro. MeghanMBiro. ” Jeanette Gibson.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170