The Social Media Incubator

MARCH 5, 2014

Flipboard has announced they have acquired Zite and will be working with their team, as well as CNN, to create an “unparalleled personal magazine” for all readers. CEOs of both companies released statements today. Zite will continue to be supported by their team until the transfer.

Flipboard 144

Flipboard News Mobile Issues 144

The Social Media Incubator

SEPTEMBER 28, 2011

What’s more frustrating for a customer than trying to connect with a company regarding service, and that company keeps redirecting the customer to various departments? More and more customers are reaching out to connect with companies via social media. And what company wants their name or brand linked to the words “epic fail”?

Social Media 111

Social Media Survey Company Team 111

The Social Media Incubator

OCTOBER 10, 2013

Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch. That is, don’t just post impersonal messages, self-promotions or thoughtless tweets in the name of your company mascot. Should you blog using a persona, or conduct social campaigns under a persona? Or the GEICO Gecko. Or the Aflac Duck.

Social Media 132

Social Media ROI Sports Campaign 132

The Social Media Incubator

AUGUST 1, 2011

It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. How can you use LinkedIn to your benefit and the benefit of your company if your role within your company is not directly tied to bringing in new customers?

LinkedIn 106

LinkedIn Reputation How To Marketing 106

The Social Media Incubator

MAY 1, 2013

Search and Social Strategist Caroline Melberg says, “for companies trying to reach a local target audience, local search is essential. Contact our team of Search and Social Strategists to learn how you can put local search to work for your business today.

Yahoo 100

Yahoo Engineering Google Sites 100