Social Media Strategery

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Activating Your Social Media Second Team

Social Media Strategery

That’s why these people MUST learn how to identify, develop, and empower their second team. What’s a “second team&# you ask? Second Team – a group of individuals, formally or informally organized, who are mentored and coached by a leader and who work together to further a shared vision and goals.

Team 101
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Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

Can I get my new team to buy into my approach not because they have to (they don't) or because they'll get fired if they don't (they won't), but because they believe it's the right way? However, I have no desire to create a team of gurus and ninjas. So what are those things?

Team 113
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Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. While your R&D team works on your company’s moonshots, remember that innovation isn’t always the result of millions of dollars or teams of dozens of people.

Startup 50
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Listening for Change in Public Health and Social Marketing

Social Media Strategery

To handle this growth, more and more companies are moving toward the Dandelion business model. Now, as some of you may know, I work at a massive company where we support an enormous range of client needs including Defense, Homeland Security, Intelligence, Commercial, and non-profits.

Proposal 112
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Ten Things Your Boss Should Be Saying to You

Social Media Strategery

This isn't done just to make you feel better, but because teams function a lot more smoothly when everyone feels like they're contributions matter. "I'm If you're the boss and someone on your team messes up, your first inclination to should be to look internally – it's your team. And guess what?

Team 136
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Do You Have a Social Media Superman Complex?

Social Media Strategery

I was in high demand, and I became well-known throughout my huge company as THE social media guy. I built a team and developed a mentality that if there was social media involved, I'd swoop in and save the day, wherever and whenever I was needed. I needed to be a part of that proposal team. I liked it.

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From the Government to Big Brands, From the Left Brain to the Right Brain

Social Media Strategery

Instead of being the grizzled veteran who's been with the company longer than most people, I'm the new guy. While I find myself learning more and more about branding and advertising every day, I'm also teaching my new colleagues a lot about staff forecasting, team management, performance reviews, and strategic planning too.

Brands 110