Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk. Here’s a look at what they bring to a job.

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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

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Ottawa Skyhawks turn PR blunder around

Sherrilynne Starkie

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks. One team; two launches; double the publicity both on and off the sports pages.

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Top Five: Ottawa Senators’ PR offensive

Sherrilynne Starkie

Most communications teams under use paid media strategies; keep ahead of the curve with Facebook ads. The company has just launched two new black-rimmed hipster styles of Spectacles V2 — the Nico and the Veronica models. — SS. Twitter to launch live audio broadcast through Periscope. — SS.

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

She described how today’s successful leaders see their team members as valued contributors and how they support learning and professional development. Companies are doing away with the silo mentality by unifying goals. They are bringing in new perspectives by implementing cross functional teams and engaging outside experts.

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Top five: holiday retail trends to the fore

Sherrilynne Starkie

This means new companies can start communicating with potential customers even before they open for business. Snap, the company behind Snapchat, is bringing a new camera to the desktop. Facebook and Macy’s team up. Also it gives businesses more control over the regional areas they serve. — SS. — SS.

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Measuring the impact of Facebook video content

Sherrilynne Starkie

These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video.

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