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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

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When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. One thing that their marketing team could have tried is some cross-promotion with the musical guest of their Halloween party.

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What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

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Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. Not too long ago, Mashable did an awesome post on how much Facebook fans are worth to some of the biggest companies in the U.S.

Campaign 100
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What Your Webmaster Can’t Do For You

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If you’re not starting a brand new company from the ground up, there is a good chance that you have lots and lots of usernames, passwords, and accounts attached to your online presence. Changing your company’s name on your website is one thing, but changing it across the web is another beast entirely.

SEO 100