Direct Marketing Observations

MARCH 18, 2015

It’s tailored to your company and it speaks to your audience. If I asked you to be the subject matter expert for your company, product and industry for the social media handles that you manage, could you do it? Can you hold your own, representing the company, in a space that YOUR company is supposed to own?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 12, 2010

This was a sales team of two and we got halfway in to the meeting before the question I asked could not be answered. As a company that could be or might be pushing solutions either to small or medium sized businesses or the enterprise, it is imperative that your sales people understand the significance of their role within the organization.

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

OCTOBER 17, 2011

One of the great soft metrics of content marketing is that it is tough to measure it’s long term effect on your business or company. The soft metric of good content means that it may be around long after you have left your current company.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

APRIL 19, 2010

So what do you do if you want to monitor your space, your company, your name and your competition? keeping tabs on your local news or teams. You check out these 7 easy tools with even easier setups. Some handy uses of Google Alerts include: monitoring a developing news story. keeping current on a competitor or industry.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

JUNE 17, 2010

That’s what a lot of companies and people do. So while the Indians aren’t directly telling users what to send out to followers and the like, the whole process can have some influence on the type of coverage the team is getting. When things are going good we don’t need to do anything.

Social Media 166

Social Media Policies Sports Press Release 166

Direct Marketing Observations

JANUARY 11, 2010

Campaigns are how agencies are oriented, client teams organized by geography then charged with the next big idea to WOW consumers. Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

AUGUST 9, 2019

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

JANUARY 4, 2010

We hear so much chatter that companies have to be participating in social media. That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1. That’s right, the customer service teams, talk about resources! The chatter then leads into who should do it….and and Voila! Listen and 2.

Social Media 131

Social Media Engagement Class Social Enterprise 131