Your Testing Program: Smart Ways to Get Your Team On Board
Buzz Marketing for Technology
APRIL 10, 2013
Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. The best approach to getting buy-in for a testing strategy is to position it as less of a of a threat, and more of a way to ‘refine’ and direct the efforts of your creative, marketing and IT teams.
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