Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 243

Social Media StumbleUpon Digg Reddit 243

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). Do you have a team that is very loosely coupled with no clear leader that coordinates your social activity and it feels strained or hard to hold together?

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Buzz Marketing for Technology

APRIL 25, 2013

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. Adapting to the Age of the Customer requires a new skill set that existing leadership teams don’t necessarily possess.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

APRIL 30, 2013

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. months; so promising a three-month turnaround is setting your company up for failure. The good news is that it doesn’t have to be tricky. Think long-term.

ROI 241

ROI Project Research Survey 241

Buzz Marketing for Technology

APRIL 15, 2016

Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. And only a small percentage reported effective data management practices.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Both have inherent limitations. Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 256

B2B ROI StumbleUpon Digg 256

Buzz Marketing for Technology

FEBRUARY 2, 2011

I know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO. No related posts.

Marketing 265

Marketing iPad Applications B2B 265

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. Truth be told I wasn’t 100% clear on what I was going to get out of 2 days of training for my leadership team but my word is my bond and lucky for me so was Luke’s!

Marketing 229

Marketing Collaboration Buy Film 229

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100

ROI Storify Platform Sentiment 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Creating Engagement. As you may know already, blogging is a quantity game.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

NOVEMBER 16, 2011

Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. You have to be ready to act in a heartbeat.

Marketing 194

Marketing Sentiment Analysis Data 194

Buzz Marketing for Technology

DECEMBER 14, 2016

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Brucculeri said Snaps has developed such chatbots for sports teams, where a fan might receive notices of games, results and highlight videos.

Conversation 100

Conversation Marketing Apparel Applications 100

Buzz Marketing for Technology

MAY 9, 2012

It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice. What you really need is real-time data, gathered and interpreted by smart technology and then put into practice by a team who now understands your customers’ REAL attitudes and interests.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example …. Tweet This! Share this on Facebook.

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. For Example … Product companies will have a strong social approach to product development using Social Media.

Web 2.0 109

Web 2.0 Policies Collaboration Social Networking 109

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. I have great hopes for our profession and for my company.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 109

Social Media Conference Team Organization 109

Buzz Marketing for Technology

AUGUST 5, 2014

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. This set the stage nicely for Greg and Adam to discuss their companies success in RTM. This webinar was sponsored by Spredfast. So far they have surprised over 60,000 loyal MasterCard customers!

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example …. Tweet This! Share this on Facebook.

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Buzz Marketing for Technology

SEPTEMBER 10, 2009

1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). Perhaps even recruit them to become part of a virtual product development team. Things they haven’t thought of yet.

Products 117

Products Social Media Study Influencer 117

Buzz Marketing for Technology

FEBRUARY 16, 2010

Does it relate to the major growth initiatives of your company? If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. I think B2B marketers really need to think and act more like a media house themselves. What is your publishing calendar?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don't we all). And finally.

System 100

System Cost Team Activities 100

Buzz Marketing for Technology

JUNE 27, 2008

While the content of the recruiting firms' e-mails was encrypted to ensure individuals' privacy, the research team could track the flow of particular encrypted words through the firm's e-mail network. The study of the executive recruiting firm found that: Information technology enhanced productivity by facilitating multitasking.

Products 190

Products Project Press Release Research 190

Buzz Marketing for Technology

OCTOBER 27, 2008

As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market. Doug has an award winning Communication Company and he started a Vlog to document the change he see going on in his industry.

Airlines 100

Airlines Meeting Video Industry 100

Buzz Marketing for Technology

JUNE 27, 2008

favoring the go- getters adapted (a little) from Un-Managing: Unleashing the Creative Beast in your Team Tara Hunt, GOVIS 2007 Slide 12: widgets Slide 13: understanding of what constitutes knowledge work is narrow [link] Slide 14: What does this mean for Knowledge Workers and Knowledge Management? £ overplanning over doing it right â?£

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

FEBRUARY 27, 2009

And my teams were chock full of incredible people like Diana Butler my first hire at BearingPoint and long time colleague, we have been through lots of ups and downs but she was always there to pull me through. Sarah Beckley, JenHope Belis and Jeanette Leong my hardworking and faithful events team.

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

JUNE 27, 2008

The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines. But most corporate wikis are closed to the public, limiting access to employees inside the company firewall. ISD-Philippines.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t in the navigational hierarchy of a portal or team site. In general, the team doesnâ?? In general, the team doesnâ??t t their e-mail client. Part of the issue has been developing a good framework for where the workspaces should â??liveâ??

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Productivity gains are now at everyone’s fingertips … So you begin recruiting your internal employees, getting them to join, asking them to get others to join, and placing reminders to join in the company newsletter – you whole organization is a buzz with the news. You are a hero. But where is the productivity?

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Buzz Marketing for Technology

JUNE 27, 2008

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Enterprise Collaboration and Virtual Teams Report (March 17, 2008). The People Part of Enterprise Collaboration and Virtual Teams. Team Think. Psychology. Storage Bits.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees Internet access.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JUNE 29, 2009

Then I will be able to narrow down a search for VoIP down in seconds based on the company I work for, members of my marketing team, friends I have in my network and get a completely different view of the internet that I can’t get now.

OpenID 109

OpenID Google Yahoo Microsoft 109

Buzz Marketing for Technology

JUNE 27, 2008

Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 I teach teams how to use a wiki to organize information, streamline collaboration, inform people, and involve them to make your work phenomenally successful. 7 effective wiki uses and the companies that benefit from them.

Wiki 223

Wiki Net Neutrality Wetpaint Atlassian 223

Buzz Marketing for Technology

JUNE 1, 2009

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. This is why the hiring process has always bedeviled me.

Social Media 100

Social Media Social Graph Web 2.0 Sample 100

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. Consulting Services. Keynote Speaking. Workshops & Seminars.

URL 100

URL Technorati Digg Skills 100