Ari Herzog

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Job Hunting at a Marketing Company

Ari Herzog

This screenshot is so ambiguous it could apply to any company’s marketing material. After reviewing your resume, our management team has requested your attendance for a brief interview. For a sports and entertainment marketing company, you would think they’d market themselves with their corporate email addresses, no?

Company 115
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The Mister Machine

Ari Herzog

Shared on the NFL team’s Twitter page , the gut reaction was disbelief. On the other side of the country in Detroit, a start-up company built a $20,000 machine that’s being installed at restaurants. Money shouldn’t be an issue because companies should be willing to donate them to schools.

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Drafting My Next Job Description

Ari Herzog

As part of a coordinated team engaged in education and advocacy work, this position will impact initiatives important to our mission. Serve as external spokesperson and primary liaison with trade associations, politicians, regulators, technology companies, and third parties. Position Summary.

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How to Synchronize Online Marketing with Offline Sales

Ari Herzog

But when you have an online marketing team spreading one message and your offline sales team building relationships with another message, you’re left with no one really knowing anything about what you’re trying to do. But we stared with the most important: Our team. They may or may not know what your company actually does.

How To 123
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Specialists and Generalists

Ari Herzog

A company will need engineers who are experts in certain programming languages and databases but engineers are also needed to work in larger teams that intersect multiple languages and datasets. Fewer still understand the tree is embedded in a forest. And yet, both specialists and generalists are each needed.

Embedding 114
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Vistaprint’s Social Media Manager Speaks Out

Ari Herzog

Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. Despite social media’s growing popularity many executives and other employees in our companies have not yet embraced the trends. This is a guest blog post by Jeff Esposito. We can’t let emotions or typos get the best of us.

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Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

They continue to follow 8,000 people; and if you’re one of those 8,000, you’re being followed by a nonexistent company. I’m not sure what Team Eclipse Pro did but they don’t do it anymore. But those are companies, you might say. And yet the above screenshots are from people and companies who followed me.

Airlines 145