Akamai Marketing

SEPTEMBER 13, 2011

Without that team work and willingness to support one another, the result would be lackluster. The quality of the music has to do with the team on stage, not the size of the audience. Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ).

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

SEPTEMBER 20, 2011

The people in YOUR company understand the needs and views of your customers better than anyone else, why wouldn’t you want them to be involved. Make sure your executive team is on board and enthusiastic. Who will create the content? Creative Commons Photo by [link].

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Think beyond the marketing team.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. I personally consider this a conservative valuation since independent coverage of your product, company or services holds more weight than an advertisement.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JULY 23, 2012

In most companies, businesses and nonprofits there is only one person managing an account, that person is rarely a senior communications executive. Almost ALL of these platforms have a hand-held device application, so teams should be trained on using the platform from desktop as well as hand-held devices. That’s probably true.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 22, 2011

This is super ideal for companies who are trying to keep track of their Twitter conversations and has serious CRM implications. Its easy to sort and share messages from different platforms, this interface is actually much easier than Hootsuite’s, and like Hootsuite, there are team member tasks and assignment options.

Tools 149

Tools Social CRM Comparison HootSuite 149