A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. How Canadians use Social Media.
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