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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. As your strategy evolves, consider adopting separate rules for different platforms based on how customers interact with you on those platforms.

Strategy 130
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How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. Of course, you can always post the URL to any old video that you already published. How can I implement a video strategy for my brand? But how is your video marketing performance? What are the best videos for each platform?

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8 Easy Ways to Optimize Your LinkedIn Company Page

Hootsuite

And that all starts with creating a killer LinkedIn Company Page. Read on for your step-by-step guide to creating the best Company Page possible to optimize your reach, build your authority, drive sales and maybe even recruit that next all-star employee. Why create a LinkedIn Company Page? How to create a LinkedIn Company Page.

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16 Social Listening Strategies To Incorporate Into Business Strategy

Keyhole.co

With more than 4 billion active social media users around the world, your social listening strategy can help you tune in. Here are 16 social listening strategies you can incorporate to grow your business and 2 tools to execute your strategy: 1. Money saving app Piggybank does a great job at this.

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Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business.

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