Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Look outside the company for help with interviewing, writing, and technical production. 10% of B2B Marketers Are Idiots.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

NOVEMBER 8, 2022

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. They also seek reviews of your offerings and company from impartial sources. You can also browse local companies with the top reviews on Facebook. Reassures Prospects with Testimonials. Key Takeaways.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

JANUARY 31, 2019

Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. The alignment between your social media campaign and your brand / company goals and stated values. The Information to Develop a Clear Strategy. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

JUNE 7, 2018

Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Here’s how you can do it: Start by Setting Up a Company Page. Build a Robust Content Marketing Strategy for Your Company.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. Guest post by Lexie Lu. But just having a presence on LinkedIn isn’t enough. Start a Group.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

MAY 18, 2021

And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Second, as noted in this post on how B2B marketing on Twitter is changing , B2B SaaS companies are abandoning the platform at a geometrically increasing rate. ” No mention of Twitter. each month).

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JULY 15, 2014

These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. We know one thing for sure: although they purchased VR gaming companies, the technological developments we can expect won’t be limited to gaming. “Personal” Will Have a Whole New Meaning.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

APRIL 29, 2013

60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”). Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. That’s why many smaller companies are turning to so-called micro-influencers. As of June 2018, 4.2 Social Listening.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

MAY 3, 2012

Consumers are engaging with their favorite companies on Facebook, says Mashable.com. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? Now, having a mobile strategy is a must—no matter what size your business is.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. Here are three broad similarities to Apple’s strategy that may serve Clubhouse well.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MAY 31, 2022

This post takes a deep dive into eight tactics you can integrate with your LinkedIn marketing strategy and set yourself up for success to post content and generate leads. Optimize Your Company Page. Your company page is the best place to tell your brand’s story and showcase your products and services to your target audience.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. Which voices are most influential in your market space.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. e-Strategy Trends ). e-Strategy Trends ). Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 30, 2020

Here are five actionable strategies that can help you boost your brand’s value using social media amplification. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. This strategy often helps brands generate more sales and revenue. Be Consistent. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( Only a quarter of companies take a holistic approach to social media where efforts are integrated across functional areas, and at only half are top executives engaged and aligned with the company’s social strategy.

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. Guest post by Charles Whiteman. during Ramadan.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

MARCH 22, 2018

Facebook is the main channel of communication many companies have with their audience. Rachel Summers has been working with many companies over the last seven years, helping them get the best out of social media. In her free time, she advises small and start up companies on their social media strategy.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

SEPTEMBER 16, 2013

The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Is there something in their strategies you can learn from? This isn’t to say that Facebook should be a central part of every company’s social strategy.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

OCTOBER 11, 2011

It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.”

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. The good news is that most companies won’t miss social media if they choose to go another route.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie Schottmuller. aschottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. B2B companies that blog generate 67% more leads than those without blogs. Forbes ). • NewsCred ). • Social Fresh ).

NewsCred 100

NewsCred B2B Hashtag Resources 100

Webbiquity SMM

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Do what makes sense for you or your business, based on your strategy, time and resources. If you don’t have a blog already, start one.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), And cats aren’t just superstars in pet-centric niches. So should your marketing include cats?

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

JUNE 6, 2016

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. The company now has over 1.4 billion users.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. Four Marketing Round Approaches.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

NOVEMBER 17, 2015

All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment. .”

Directory 196

Directory SEO B2B Real Estate 196