Social Media Strategery

FEBRUARY 7, 2012

I was in high demand, and I became well-known throughout my huge company as THE social media guy. If there were people working on a knowledge management strategy for a client, I had to get on the call and talk with them about social media behind the firewall. I had to review that strategy. I liked it. What I had to do was stop.

Social Media 121

Social Media Project Wikipedia Meeting 121

Social Media Strategery

DECEMBER 7, 2011

As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.” I will take responsibility for my strategies and tactics. Likewise, I will stop assuming that social media IS public relations and vice versa.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

NOVEMBER 1, 2010

Before you can complain that your company won’t engage in social media, you have to clarify to your boss that there is something tangible to be gained by doing it. Remember, engaging customers is good, but increasing customer loyalty , selling more products , improving customer service – these are ideas any company can get behind. “My

Wiki 110

Wiki Organization Social Media Loyalty 110

Social Media Strategery

JANUARY 5, 2011

I will write about someone other than myself or my company at least once in a while. I will instead help them integrate these tools into their strategies where it makes sense. I will not copy and paste other people’s entire blog posts onto my blog with two lines of “analysis&# and claim it’s a post that I wrote.

Social Media 131

Social Media Analysis Engineering Twitter 131

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Many companies still ban access to Facebook or LinkedIn on company time. Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

MAY 11, 2012

"Forgiveness is a valuable asset that you earn by consistently meeting customers' needs, but many companies don't have enough forgiveness stored up to recover from their miscues" It's Time for Advertising to Take a Lesson (Gasp!) Are we crafting community strategies with the brands' objectives truly in mind?

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

APRIL 23, 2012

About making the public think your product is the best or that your company is awesome. Public Relations is about – you guessed it – building and maintaining relationships with the public, the very public buying your products, walking into your stores, writing about your company, and telling their friends about their experiences.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

NOVEMBER 13, 2009

To address those of you who would have asked me the first question, I help my government clients develop and implement communications strategies and tactics so that they can better communicate with their employees, other government partners, the general public – essentially with any of their stakeholders. or 2) Seriously? What shows up?

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

OCTOBER 8, 2009

As I thought about it some more, I figured that if these teams are facing many of the same challenges that government agency does, they can probably also take advantage of some of the same strategies that government agencies have deployed too. So, in your mind, the stock exchanges should be eliminated because every company should be public?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MARCH 23, 2012

Instead, I want my team to understand how to best incorporate social media into their PR strategies and tactics. Don't become a social media ninja – use social media to become a better… – Social media technology offers tremendous tools for PR pros, and yes, I think we all need to be aware of their impact on our industry.

Team 113

Team Buy Handbook Social Media 113

Social Media Strategery

SEPTEMBER 8, 2010

When the TSA rolls out an initiative like the IdeaFactory , developing and implementing the technology is the easy part ( disclosure: my company has supported the IdeaFactory project ). Bush, the study determined which organizational strategies worked best for delivering effective, meaningful change in government—and which did not.

Gov 2.0 114

Gov 2.0 Study Collaboration Project 114

Social Media Strategery

JUNE 21, 2009

Make sure you supplement those tools with a change management strategy that will address the people too. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. But culture is determined by people, not by tools. An empty wiki is classic.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

AUGUST 8, 2010

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. Ty for the shoutout! Great post!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

MARCH 8, 2011

If a new feature is riddled with bugs, you can’t just toe the company line and say it’s great – you have to be able to offer your honest, unbiased opinion. After all, you’re the advocate for the community, not a mouthpiece for the development team.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

JANUARY 27, 2010

Job Opportunity Spotlight Department of Homeland Security (DHS), Director, New Media and Web Communications : Be responsible for the overall direction and management of Department new media communications, products and strategy. Maintains and executes organization’s social media strategy.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

FEBRUARY 1, 2009

Social media has to be integrated into your organization’s overall communications strategy. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Social media isn’t about the tools – it’s about what the tools enable.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. community who have experienced similar frustrations. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton.

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

JANUARY 17, 2009

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

SEPTEMBER 18, 2008

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. In short, I really annoyed a bunch of people for a long time! My name is Steve Radick and I’m an Associate with Booz Allen Hamilton. I’m one of the leads for our social media/Government 2.0

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. In short, I really annoyed a bunch of people for a long time! My name is Steve Radick and I’m an Associate with Booz Allen Hamilton. I’m one of the leads for our social media/Government 2.0

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

FEBRUARY 18, 2010

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Offer extended hours, offer limited service offices in places like Wal-Mart, allow bill payments in various locations like the utility companies currently do (i.e.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

MAY 19, 2010

About the long-term strategy? I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies.

Gov 2.0 79

Gov 2.0 Project Web 2.0 Forums 79

Social Media Strategery

OCTOBER 19, 2008

Integrate - Every failed social media initiative that I’ve seen had one thing in common – they were’t completely integrated into the organization’s existing strategies. This is why I HATE when people ask me to do a social media strategy. Show how it can help enhance your organizational strategy.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Looking back ten years ago, the thought of social media didn’t even exist.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

MAY 26, 2010

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Highlight the work of someone who works with you, someone who has helped get you to where you are today. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton.

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies.

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

FEBRUARY 25, 2008

Two months ago, my company officially deployed a platform of social media applications behind our firewall, including tools like blogs, forums, a wiki, social bookmarking, and social networking. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies.

Gov 2.0 50

Gov 2.0 WordPress Resources Wiki 50

Social Media Strategery

SEPTEMBER 30, 2008

Because building and maintaing a large enterprise-wide wiki like Intellipedia or the wiki available behind my company firewall, is a LOT of hard work. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. And why is that, you ask?

Gov 2.0 50

Gov 2.0 Wiki Wikipedia Web 2.0 50

Social Media Strategery

DECEMBER 22, 2008

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. Contact the author [link] Mollybob Yes!

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

APRIL 26, 2009

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton. I’m one of the leads for our social media/Government 2.0 Contact the author [link] Links for 27-04-09 | burningCat [.]

Gov 2.0 93

Gov 2.0 Social Media Conference Social Networking 93

Social Media Strategery

DECEMBER 30, 2008

In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. I like your #5. I like your #5.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. I’m one of the leads for our social media/Government 2.0

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

OCTOBER 27, 2009

Get to know your companies strengths and weaknesses, and be honest about them. practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. social media strategy development for the public sector). It will be more valuable in the long run.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94