Small Business Mavericks

JULY 2, 2014

David Edelman, co-leader of McKinsey’s global digital marketing strategy group, was recently interviewed about the state of digital marketing, and you can read the edited transcript here. Now, the way your company prioritizes data and gets everybody on the same page is important. And there’s always going to be new digital stuff.”

Marketing 93

Marketing Strategy Data Groups 93

Small Business Mavericks

NOVEMBER 5, 2013

If you do need to fix your reputation, then the best strategy is to be ready for it. Negative content about you or your company can stress you out. Keep it level and develop an aggressive content strategy. Reputation Management content marketing strategy' However, sometimes things happen, so you should be prepared.

Reputation 117

Reputation Campaign Strategy Issues 117

Small Business Mavericks

JULY 3, 2011

It’s important, as a small business, to have a content marketing strategy. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. First, you need to outline what content strategies you are going to employ.

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

DECEMBER 6, 2011

As I’ve written before, having a successful SEO strategy involves a number of elements, with getting your content out there being foremost among them. But having links is still an important part of the larger strategy. For most companies, it would probably require a tremendous amount of time and money.

SEO 156

SEO Applications Google Examples 156

Small Business Mavericks

MAY 27, 2014

There are three basic areas where a business can make mistakes in its social media strategy. 3) Assuming Social Media strategies are once-and-done. Because it consistently changes, business marketing strategies for social media have to be an ongoing process rather than a one-time decision that is never analyzed.

Cost 87

Cost Social Media Strategy Issues 87

Small Business Mavericks

NOVEMBER 7, 2013

There weren’t any social media strategies. There were SEO strategies , but they didn’t involve social media. Great content + technically sound SEO is the best strategy you can have. Social media – Going forward, companies without a social media strategy are going to fall into obscurity.

SEO 105

SEO Small Business Engineering Social Media 105

Small Business Mavericks

APRIL 18, 2013

And they may rely on you to implement certain key aspects of your online strategy. Here are 5 specific ways some companies sabotage their own online marketing efforts. Create an ongoing dialogue with your company and learn how the process works. You shouldn’t let them down. Instead, be a part of the process.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

NOVEMBER 23, 2012

Conduct customer interviews or interviews with executives in your company. Figure out a strategy for using this powerful free technology for your business, then turn on the promotional charm. Meet with clients, partners, and others in private or public. Announce winners of a contest, or host a contest in real time.

Google 164

Google Tools Press Release Class 164

Small Business Mavericks

JUNE 18, 2012

There are still a lot of small businesses, search engine optimization companies , and Internet marketers who believe the best way to create content is to come up with a keyword and write stream of consciousness copy about it in hopes that your search engine rankings will get better. But I don’t recommend this content strategy.

Insurance 98

Insurance Content Small Business Engineering 98

Small Business Mavericks

MARCH 7, 2013

Many small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it a go. Establish a strategy and pursue it in full force. But it does require hard work. First, you need a plan.

Hubpages 98

Hubpages Publishing Small Business iPad 98

Small Business Mavericks

JANUARY 22, 2015

Most of us have several “buyer persona” profiles, and they should be integrated into all marketing strategies. Every company is unique, even in franchise chains. Online marketing strategy includes the challenge of content that is creative, focused, and unique because the content is what the searcher is looking for.

Questions 70

Questions Content Advertising Process 70

Small Business Mavericks

MARCH 14, 2014

This is where you, as the blogging spokesperson for your company, need to develop a little discernment. What works for one person or company may not work for another. You should develop your own strategy. Bill Belew at Search Engine Journal summarizes both arguments well. But there is a problem with his analysis.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

NOVEMBER 30, 2015

Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Those conversations generally begin off site and work their way closer to your core communication strategies. You don’t have to think of your lead generation strategy in linear terms.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

JANUARY 7, 2015

It’s the chance for the world to see what these tech companies have been diligently developing in hopes of being the next big thing. Why is that so, and how can we learn from the next big thing in gizmos when it comes to our marketing strategies? But many of these things don’t make much of a splash in real life.

How To 70

How To Mobile Cost Strategy 70

Small Business Mavericks

JANUARY 4, 2016

Not only should you concern yourself with search engine results, but you should give serious thought to how you want your company to be represented in the search results. Consider whether you should set up social media accounts in your company’s name or in your own name. How do you distribute information about your company?

Brands 70

Brands Engineering Social Media Company 70

Small Business Mavericks

FEBRUARY 12, 2013

There are still some companies trying to do it like it’s 2005. That’s why you have a marketing strategy. That should also be why you have an SEO strategy. It’s a complete online marketing strategy. Search engine optimization has changed a lot over the years. That is, you want to make new customers.

SEO 93

SEO Marketing Engineering Buy 93

Small Business Mavericks

MARCH 3, 2015

Most of us can look around and see it happening with other companies, but it’s hard sometimes to see it in your own. Here’s what happens: a small company does a good job connecting with the customer. because there are more customers, the company gets bigger. as a result, there are more customers.

Analytics 70

Analytics Meeting Company Team 70

Small Business Mavericks

FEBRUARY 20, 2013

While small businesses aren’t quite in the same category as Inc 500 companies, there are a few things the small- and medium-sized businesses can learn from their larger counterparts. In 2011, according to this study , companies were excited about LinkedIn and YouTube. As an outgrowth of No.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Small Business Mavericks

JANUARY 18, 2016

And the author is talking specifically about social media, but many book authors (and business owners) write blog posts then share the through social media as a part of their overall marketing strategy, so I’m going to lump blogging and social media here into one heap. Does Blogging/Social Media Work? We take a question from the crowd.

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

SEPTEMBER 13, 2012

If your marketing company hasn’t asked you what your online marketing budget is, then you should reconsider using them for your marketing. It’s really a matter of which marketing channels are going to be the right fit for your company with the budget you have.

Marketing 105

Marketing Small Business Consultant Questions 105

Small Business Mavericks

DECEMBER 18, 2012

If you can only afford $200/month in developing your online marketing strategy , then you won’t – you can’t – be as effective as the company that can afford $2,000/month. It’s no secret that the smaller your budget the more time you’re going to have to give your online marketing to work.

Marketing 96

Marketing Small Business Activities Campaign 96

Small Business Mavericks

SEPTEMBER 10, 2011

Many a company has risen from the social media pile with egg on their face because of some silly mishap that could have been prevented. They can steer you toward strategies that work for each social network and keep you away from strategies that have been tried – and failed. Fail to track your marketing efforts.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

JUNE 2, 2014

If It Looks Like Spam… In Larry Kim’s article, “ebay Just Lost 80% of its Organic Rankings” , it’s clear that eBay implemented a strategy that was destined to crater their search rankings from the start. eBay created a major AdWords campaign that was by all accounts completely spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Small Business Mavericks

APRIL 21, 2011

Here are some of the most effective strategies for promoting a business in 2011. Press releases – Write and publish a press release online every time your company does something remarkable. Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. Is this hard? Anything you do more than this is gravy.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

SEPTEMBER 18, 2013

Follow your competition on social media, look at their content strategies, and find out how they operate in key customer interaction areas. Customer research - What do customers expect from a company like yours? Competitor research – Your competition is not going to wait around for you to get your marketing in order.

Research 101

Research Types Small Business Forums 101

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation. No matter how small or large your company is, reputation is all about leadership. Did you think it was Google? That tells me something.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

JANUARY 8, 2012

This is a good market strategy. However, they are bringing in money for the company by inundating the viewing public. Those are the ones that are constantly on the TV. Every time you turn around, they are showing the same commercial again. Yes, they are annoying to us. It’s sort of like brainwashing.

Small Business 142

Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

SEPTEMBER 4, 2012

Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. If you want a “no risk” social media strategy, perhaps Foursquare is the place to be, but if you want “slightly risky” or better, then Quora, Yahoo!

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

OCTOBER 13, 2014

Russell’s recap highlights three possible snags in your SEO strategy: De-Indexing Issues. Since your SERP is in relation to other companies, their actions affect you just as yours affects them. SEO is the same way because search engine rankings are not just a result of our actions.

SEO 102

SEO Small Business Engineering Issues 102

Small Business Mavericks

AUGUST 28, 2014

Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. If your social media strategies aren’t bringing in all that many leads, for instance, maybe you need to change tactics and try something different. Organic Search Wins.

Sites 98

Sites Paid Search MySpace Retail 98

Small Business Mavericks

JULY 25, 2012

Let’s face it, pursuing a solid SEO strategy is getting more expensive all the time. Some smaller companies already cannot afford to pay an SEO consultant for services, so they end up doing it themselves if at all. Many of them use free SEO tools because they can’t afford the more expensive ones.

API 98

API Microsoft SEO Engineering 98

Small Business Mavericks

JUNE 24, 2015

The sales funnel is simply a way to visualize how customers interact with your company from the lead generation process to the final closing question. Sign up for a consultation on developing an online marketing strategy today. For that reason, you need a unique sales process. That doesn’t mean you can’t benefit from it.

Diagrams 70

Diagrams Process Consultant System 70

Small Business Mavericks

JUNE 5, 2015

If they’re not seeing a return on investment, then why are they still pursuing that strategy? If those small businesses are technology businesses, then it makes more sense, but I can’t help but wonder a couple of things: How are these companies attempting to measure ROI? More importantly, why are the 34.1%

ROI 70

ROI Social Media Survey Small Business 70

Small Business Mavericks

APRIL 10, 2015

The most effective marketing strategies we can come up with are going to be failures if the people who come to the business or the website run into a reality that does not match the message. Failure to provide what is promised could be a result of marketing that is out of sync with the rest of the company.

Marketing 70

Marketing Advertising Sites Products 70

Small Business Mavericks

AUGUST 13, 2011

Google Plus is just another part of the company’s strategy to become a global leader in the communications market. Plus could become a powerful business tool that will make it that much simpler for private companies and users to interact.

Google 107

Google MySpace Privacy Forums 107

Small Business Mavericks

MARCH 7, 2011

It seems the top three reasons people un-Like companies on Facebook are: The company posts too frequently Their wall was too crowded with marketing posts The content became repetitive and boring over time The same question asked of Twitter followers showed the same top three responses, but they were in reverse order.

Case Study 98

Case Study Press Release Comparison Small Business 98

Small Business Mavericks

APRIL 23, 2011

It’s about positioning your company above the competition. E-mail marketing is one strategy for making that happen. While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. That’s phenomenal!

Marketing 173

Marketing Case Study Press Release Small Business 173