Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Today Owned Media includes digital content, and the central hub is usually the company website. Owned Media is self-published content.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Deal honestly. Meet their deadlines. Know their beats. Don’t nag or plead.

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Policies News Reputation Report 186

Sherrilynne Starkie

JANUARY 12, 2018

Did you know that people spend 20 to 40 per cent more with companies who engage with them online? Get the other 100 new statistics to help inform your social media strategy. 101 must-know social media stats for 2018. Jan 11, 2018. Earned’ media has whole new connotation as BBC China editor quits post. Jan 11, 2018.

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Sherrilynne Starkie

JANUARY 3, 2019

Documenting strategy, less focus on keywords, personalized content are the top three. Social media platforms among top list of companies for 2019 IPO. A slew of tech companies is considering going public this coming year. Staying ahead of the curve is the key to continued digital marketing success – SS. — SS.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

JANUARY 19, 2013

It was also revealed that Dialogue Partners was the only company that had tendered for the project. Normally, the content and strategy development for a public engagement campaign is a complex process and such campaigns are the result of very close collaboration between a client and its agency. Lessons learned.

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Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t. Were sales up?

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Sherrilynne Starkie

SEPTEMBER 11, 2018

Most communications teams under use paid media strategies; keep ahead of the curve with Facebook ads. The company has just launched two new black-rimmed hipster styles of Spectacles V2 — the Nico and the Veronica models. Marcoms pros who are not implementing Snapchat strategies are missing a great audience engagement opportunity.

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Sherrilynne Starkie

JULY 19, 2013

It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

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Sherrilynne Starkie

NOVEMBER 24, 2013

They too have an important role to play in supporting charities and good causes by putting their concerns at the centre of business strategies and by providing funding and other resources. world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Thornley Fallis clients.

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Sherrilynne Starkie

FEBRUARY 10, 2013

In January the company officially entered administration and some UK stores were closed. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.

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Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

DECEMBER 22, 2013

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Social media for health.

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Sherrilynne Starkie

AUGUST 18, 2014

The change underlines the social network’s strategy to monetize the service. Earlier this year, Facebook paid about $16 billion (USD) to acquire WhatsApp , a mobile messaging company. People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app.

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Facebook Wikipedia Mobile Applications 283

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Then they contributed their views to the secret group.

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Sherrilynne Starkie

JUNE 27, 2018

Only three per cent of chief marketing officers have SEO strategies optimized for voice-enabled search , though 75 per cent say they plan to do so. QueryClick’s “CMO Performance Report 2018” is a survey of 150 CMOs for large companies and the results could point to a larger trend. Are you optimizing for voice search? Jun 27, 2018.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

JUNE 22, 2013

A good example is Jana, a company that makes users a partner in their own data. Big data provides a real opportunity to marketers, according to Young, but companies must be seen as agents of trust. The June 11 to 13 Fireworks Factory web strategy conference was an invitation only event focused on insight and ideas.

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Sherrilynne Starkie

JANUARY 28, 2019

In such cases, the ‘Mea Culpa’ is the tried and true communications strategy of choice. And until Mark Zuckerberg offers Facebook’s billions of users a genuine Mea Culpa, the company remains in big trouble. Regulators come in. And there could be about a million other bad things that come from getting a bad reputation. Be contrite.

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Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

DECEMBER 7, 2013

And by ‘someone’ I mean it was the Hudson’s Bay Company. ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads.

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Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” How is your company prepared to act?”. Trust — Do I trust you?

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Retail Buy Consultant Reputation 187

Sherrilynne Starkie

APRIL 3, 2015

These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Facebook Tips for the Social Media Marketing Strategy. In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video.

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Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

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Survey Advertising Study Software 150

Sherrilynne Starkie

APRIL 23, 2018

You are not alone; many feel frustrated and some companies are giving up on social media completely. This free 13-page eBook outlines the skills, talents and knowledge that a social media expert brings to every strategy, program and campaign. This guide provides professional development tips and strategies for staying on top.

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eBook Social Media Consultant Skills 69

Sherrilynne Starkie

APRIL 6, 2018

The number of small businesses advertisers on Pinterest has increased by around 50% year-over-year and it looks to continue to refine a kind of hybrid strategy that mixes platforms and interactions with real people to entice those businesses. Pinterest has hired Facebook's Matt Hogle as global head of small business. Apr 06, 2018.

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Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. Your company’s increase in sales may not be newsworthy enough to get media coverage. Contact Me!

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Sherrilynne Starkie

JULY 3, 2018

I find it helpful when I’m writing a communications strategy to really think that through. We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. Alison Gareau: It’s when you have your corporate strategy.

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Sherrilynne Starkie

JANUARY 20, 2020

Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online. Start with setting up online monitoring for mentions of your company name, brands and products and services. Earned Media).

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Sherrilynne Starkie

OCTOBER 16, 2018

But, if a company is to realize fully the benefits of social media, it’s not enough to have a small team of experts carrying the baton. Depending on the job, training might focus on the basics, technology, best practices or business strategy. Most often, it’s in sales, marketing or customer service. Sherrilynne Starkie.

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Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 16, 2014

But, if a company is to realize fully the benefits of social media, it’s not enough to have a small team of experts carrying the baton. Not every employee has the same learning requirements however, depending on the job, training might focus on the basics, technology, best practices or business strategy.

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Training Social Media Policies Skills 260

Sherrilynne Starkie

APRIL 17, 2012

Many companies are considering if and or how to integrate social media channels into call centre communications. Frost & Sullivan advises firms to consider creating a single department responsible for customer engagement strategy across all media. Social Media Week 2012 SP (Photo credit: Fora do Eixo).

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Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. In addition, the most popular social media platforms are now publically-listed companies and are striving to drive ever-increasing shareholder value by earning ad revenues.

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Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

FEBRUARY 1, 2014

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. What is Rob Ford’s media strategy? The government takes its lead from Coke, probably the world’s most recognized brand. How to fire your PR agency. Related articles.

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Sherrilynne Starkie

FEBRUARY 11, 2012

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. To be effective, orignal, quality content is key and until recently companies had often underestimated the time and resourses required.

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Content Marketing B2B Newsletter 307

Sherrilynne Starkie

JANUARY 13, 2020

And, this advanced planning ensures your content and activities align with business and marketing strategies. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Be effective. An editorial calendar will let you plan the topics covered within your content.

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Organization Content Curation Case Study 221

Sherrilynne Starkie

JANUARY 11, 2014

An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Calendar Card (Photo credit: Joe Lanman).

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