Navolutions

JANUARY 21, 2014

When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Next, this coffee company has a lot of Twitter followers, but they don’t seem to be interacting with any of them.

Social Media 100

Social Media ROI Press Release Conversation 100

Navolutions

APRIL 11, 2013

Phil Barnett Plumbing’s five stars on Yelp have helped push his website to the #1 slot for “plumbers in Livermore,” and together they have helped transform his company overnight. In just a year, he’s doubled his work force, doubled his number of trucks, and outgrown his old building.

Review 138

Review Google How To Social Networking 138

Navolutions

APRIL 30, 2013

North American Marketing Business Leverage Association”, or whichever other goofy no-name company won’t stop calling you, probably just wants to set you up on Google Adwords and charge a management fee. C) Just because they’re from Yelp doesn’t mean that it’s any more legitimate than any other advertiser’s cold call.

Review 166

Review Adwords Small Business Google 166

Navolutions

AUGUST 21, 2014

Other Signals - Google uses citations (references to your company on the internet, with or without links), social signals (such as how many people are following you on Facebook), and other signals (such as your Yelp reviews) to determine how your website should rank. Many results could be relevant for a search like “plumber in Pleasanton”.

SEO 100

SEO Yahoo Review Engineering 100

Navolutions

MAY 30, 2013

Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. Not too long ago, Mashable did an awesome post on how much Facebook fans are worth to some of the biggest companies in the U.S.

Campaign 100

Campaign Facebook Real Estate Foursquare 100

Navolutions

JULY 30, 2013

If you’re not starting a brand new company from the ground up, there is a good chance that you have lots and lots of usernames, passwords, and accounts attached to your online presence. Changing your company’s name on your website is one thing, but changing it across the web is another beast entirely. What Can I Do About it?

SEO 100

SEO Directory Review NoFollow 100