Janet Fouts

DECEMBER 10, 2013

Now people are up in arms about the recent disclosure that organic reach for Facebook business pages is declining and businesses will need to pay in order to get their companies posts and information in user news-feeds. Corporate Social Media Facebook social business Twitter strategy Twitter'

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. This may seem a stupid question in this day and age, but you’d be amazed at how many companies are simply not ready. They text instead of using voicemail or email.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

DECEMBER 1, 2012

That includes online tools and strategies to help get your staff and customers engaged in the process of building a culture around your company that reflects it’s values so that both staff and customers have an investment in it’s success. Psychic ownership. Think about it like this. Replacing managers with teams.

Engineering 126

Engineering Review Case Study Communities 126

Janet Fouts

APRIL 29, 2013

Quality over quantity was agreed on across the board as the best strategy. You can learn a lot about an industry and a company by doing searches and creating lists around your areas of interest. Browse company pages to learn more about the company, who works there and what matters to them. Quality over quantity.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

FEBRUARY 17, 2011

There are actually quite a few social CRM services allowing you to tap into what people are saying about your company and reach out to them. For a larger company with a lot of products to cover this is a pretty cool way to offer customer support, but for a small business or individual it might be overkill.

Social CRM 127

Social CRM Lithium Collaboration Small Business 127

Janet Fouts

APRIL 18, 2014

Responding to issues within your company or customer feedback online before things get out of hand. Mindfulness should be at the core of your strategy for a social business. With a little focused attention you’ll quickly see the benefits. Better awareness of the needs of your market. Develop deeper relationships.

Energy 144

Energy Social Media Social Networking Issues 144

Janet Fouts

OCTOBER 2, 2013

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. Which may or may not be on how to create a contnet marketing strategy. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

MARCH 16, 2014

That last one is a trick by the way, you need to know that content marketing is a long-term strategy. You write about the passion that makes your company great. If you create scads of content and expect people to flock to your brand out of nowhere you’re nuts. Where do we get content?

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

MAY 11, 2011

I’ve seen company bloggers who try to pick whatever is trending on Twitter and talk about it so they show up with the trending conversations. While as a strategy at least it’s paying attention, a technology company sharing and re-sharing the latest Lady Gaga news followed by wishing everyone a #HappyJonasDay !

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

AUGUST 29, 2011

Sure, you may decide to use the same tools and some of the same strategies and techniques as someone else but still, your particular resources, markets and needs are subtly different from everyone else’s or there would be no need for your specific business. It’s a unique, living breathing thing. It’s got needs.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

APRIL 18, 2011

Listening is the most important part of any social media strategy. The next day I got an email from the CEO of the company that made the tool thanking me for my support. That has more value than the company responding. I say it wherever I go, whether speaking to a large group or coaching my clients one on one.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

MAY 30, 2012

Some companies are using Google+ for that reason and others understand that Google+ users do indeed represent their target market and those who influence the target market. Search Marketers must know the details to properly advise clients. Personally, I find Google+ useful for surfacing content that I don’t find on Twitter or Facebook.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

JUNE 11, 2012

Take The Mother Company for example. Like in the case of Oreck, this is not about the widget you sell, it’s about the mindset of the person who might be interested in it and also to show a bit of the human side of the company. Reach for the sweet spot. They are all about the social and emotional issues of raising young kids.

Strategy 165

Strategy Fashion Collaboration Widget 165

Janet Fouts

JUNE 5, 2014

It’s only fun when it’s brilliant strategy, high return, AND connects customers in a meaningful way. Helping companies Think Like a Rock Star & with a Southern accent. & thriving #socialmedia strategy & execution. Author (most recent book Macrowikinomics), consulting company CEO, Hammond B3 player.U

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

DECEMBER 23, 2013

She had barely 200 followers on Twitter, but Vallywag editor Sam Biddle amplified it considerably with a post by mentioning the name of the company she worked for and it went viral. “ A Fed Ex employee saw it on Twitter and shared it with senior staff of Fed Ex, the company he was there to work with.

Embedding 144

Embedding Social Media Privacy Twitter 144

Janet Fouts

NOVEMBER 12, 2010

This is a difficult attitude for a lot of companies–both large and small–and for some it’s insurmountable. They can’t imagine why they would want to promote anything but their own company. Shel defines it as “Generosity attached to a branding strategy.&#

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

SEPTEMBER 5, 2012

In addition the smart contacts toll shows the history of that contact with your company and give you an idea of where that lead is in the decision making process, making it easy for you to reach out to them with the right information at the right time. No more cold calls! Analytics. Get a demo! So, all this sounds great right?

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

JUNE 3, 2013

A good crisis strategy lets everybody know who is responsible and for what and adds a sense of security when something does happen. Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Create a crisis flow chart so everyone knows what to do when.

Social Media 176

Social Media Construction Reputation Patterns 176

Janet Fouts

DECEMBER 14, 2010

When crafting a strategy for nonprofits, don’t assume the folks who ‘like’ you in Facebook are also going to follow you on Twitter or take the same type of actions. As more companies start to really use this stuff they’re tired of being sold on concepts. Perhaps it’s the diversity of how people use it.

Social Media 146

Social Media ROI Syndication System 146