Firebelly

JULY 16, 2012

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape.

Yammer 183

Yammer Social Media Social Enterprise Microsoft 183

Firebelly

MAY 23, 2016

To help them achieve these goals, Firebelly is providing a variety of social media marketing services—including strategy, social ad management, and content development. The post Social Media Marketing For Mobile Games: Firebelly Works With Tap & Smash appeared first on Firebelly | Social Media Marketing & Management Company.

Mobile 0

Mobile Social Media Marketing iPhone 0

Firebelly

FEBRUARY 23, 2012

He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. Test and build strategy. Most organizations are fearful of social media because they haven’t spent the necessary time to build social into their overall strategy.

ROI 244

ROI Engagement Training Exercises 244

Firebelly

APRIL 29, 2013

By Christopher Penn It should take almost no time for Graph Search Optimization companies to spring up overnight for optimizing your marketing programs for Graph Search. By Max Gladwell With the introduction of Facebook search aka Graph Search, brands with multiple locations will soon find their Facebook strategy turned on its head.

Facebook 203

Facebook Social Graph Guidelines SEO 203

Firebelly

FEBRUARY 22, 2016

Firebelly will be providing a combination of social media strategy, social media management and social ad management services. The post Firebelly Begins Work With Gnarly Grove Hard Cider appeared first on Firebelly | Social Media Marketing & Management Company.

Apple 100

Apple Social Media Management Instagram Social Media 100

Firebelly

AUGUST 30, 2013

Designed to attract college and career minded kids as young as 13-years-old, LinkedIn has high hopes their latest strategy can help students “at every critical milestone from campus to fulfilling, successful careers.”. In a company blog post, LinkedIn described their vision for the service, which will launch September 12th.

Flickr 174

Flickr LinkedIn Privacy Social Media Management 174

Firebelly

OCTOBER 23, 2017

Respond Often times companies are so afraid of getting their words twisted, they choose not to respond at all. If the social media crisis is so sensitive it needs deeper strategy to address, have a generic initial response ready. So put your Leslie Knope hat on and getting planning! BIG MISTAKE.

Social Media 129

Social Media Press Release Issues Team 129

Firebelly

OCTOBER 15, 2013

While most of these lapses in judgment can be attributed to the actions of a community manager, one of the most highly criticized and controversial company Twitter accounts is actually being managed by it’s namesake founder who is intent on brewing up a social media storm. military possible intervening with the ongoing crisis in Syria.

Social Media 162

Social Media Fashion Authentication Price 162

Firebelly

JANUARY 16, 2013

By Jason Gilbert Facebook founder and CEO Mark Zuckerberg announced “Graph Search,” the company’s newest product that will be making its way to your own Facebook account sometime soon. Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement.

Facebook 186

Facebook Paid Search Small Business Data 186

Firebelly

JULY 2, 2011

Although most of the comments using the hashtag were negative towards the fast-food chain’s overall marketing strategy and product, even negative comments help a company build and maintain a brand. Are promoted hashtags worth the dollars companies shell out to Twitter for them? The responses were nothing less than mocking.

Hashtag 174

Hashtag Travel Trends Report 174

Firebelly

OCTOBER 12, 2015

Social Media Marketing Strategies For Business Professionals. Strategies & Tips On Social Media Marketing. Description: This is a place for you to discuss strategies and tips to achieve success in social media marketing. Learn more ]. Group size: 182,536 members. Learn more ]. Learn more ]. Group size: 41,352 members.

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Groups Groups LinkedIn Social Media 100

Firebelly

JANUARY 7, 2014

As Belle Beth Cooper from Buffer pointed out in a recent post for Fast Company , “We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure.”.

Social Media 170

Social Media Patterns Study Platform 170

Firebelly

AUGUST 14, 2012

It’s a long-term strategy that’s going to take a while. So the good companies, the successful companies, are the ones who can provide good content on a regular basis that people want to read. If you can do that, you’ll outperform the companies that are still living and mostly dying by the cheap backlinks.

Content 177

Content Engineering Google Skills 177

Firebelly

NOVEMBER 28, 2011

As consumers log on, ready to spend, make sure you company or client’s deal is top of mind with these strategies. By Taylor Holiday Last year, Cyber Monday was the first billion-dollar day in e-tail. This Cyber Monday is predicted to break the billion-dollar barrier again.

Social Media 157

Social Media Retail Statistics Feed 157

Firebelly

APRIL 18, 2011

How to Launch a LinkedIn Company Page. Your LinkedIn company page gets listed in Google’s and LinkedIn’s search engines, allows others to follow your company’s updates, gives you a place to promote services and products and even reports analytics. 10 Measures of Social Media ROI for Your Brand.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

JULY 24, 2013

He’s a serial entrepreneur – his latest company is Feast , an online cooking education site (he’s not just the founder, but also an avid participant – and I should know I took the launch class). Can every company grow and maintain community? The better question is SHOULD every company focus on community? I don’t think so.

Communities 172

Communities Startup Class Forums 172

Firebelly

SEPTEMBER 16, 2010

There are some pretty simple and widely-followed rules when it comes to branding design - the logo must work just as well in black and white as it does in color, make sure there's some connection to what the company does, and. The museum recently announced it's new branding strategy, which features an animated logo at the forefront.

Brands 162

Brands Study Issues Trends 162

Firebelly

JUNE 13, 2011

And one company is attempting to help publishers better understand how encouraging sharing can increase profits. 26 Tips for Adding Customer Service to Your Social Media Strategy. Make Your LinkedIn Summary More Searchable.

Social Media 172

Social Media LinkedIn Blogger Skills 172

Firebelly

SEPTEMBER 23, 2011

Obama uses social media in ways unseen before in 2008, and other candidates and parties have caught on to the strategy. Twitter has a surprisingly low number of ads for an $8 billion dollar company, so efficient ways to bring in revenue is important for survival. Political ads are a good move as long as they stay unobtrusive.

Twitter 168

Twitter Trends Campaign Cost 168

Firebelly

NOVEMBER 21, 2011

Simple: Purge your company of assholes. By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what it is? Stop Bothering Me! The Cure to Common Social Media Distractions.

Social Media 168

Social Media Case Study Social CRM Study 168

Firebelly

AUGUST 8, 2012

It’s the strategy that not only includes the development of this content, but the effective distribution to its audience. So they lose out on all the search traffic to the companies that keep up with what the audience talks about. Publishing is the overall approach of content and conversation. Someone created these planes.

Curation 194

Curation Publishing Content B2B 194

Firebelly

JULY 7, 2011

The gaming aspect was well-addressed with sessions like “How to Develop a Distribution Strategy for Your Game.&# There were people from agencies, non-profits, government agencies, game developers, app developers, PR firms, Fortune 500 companies and small businesses. I think a good addition for the future would be Community.

Conference 233

Conference Hotels Education Energy 233

Firebelly

FEBRUARY 14, 2011

By Nick O’Neill This evening Facebook has rolled out a number of significant upgrades to the company’s self-serve advertising system which will benefit those marketing their Facebook Pages as well as advertisers in general. Social Media ROI for Idiots. 101 Mindblowing Social Media Statistics. 101 Mindblowing Social Media Statistics.

Social Media 181

Social Media Hubspot Statistics ROI 181

Firebelly

NOVEMBER 2, 2015

I seem to be preoccupied with the implementation of social media strategies that produce actual outcomes. The post Influencers, Monitoring, and Negronis: The Duncan Alney Interview appeared first on Firebelly | Social Media Marketing & Management Company. What’s on your mind these days? Well, basically, anything is a result.

Influencer 100

Influencer Delicious Metrics Report 100

Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Firebelly

AUGUST 3, 2010

That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets. This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. If/when a problem arises, they are more prepared to deal with it.

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

MAY 27, 2010

  Specialized computer programs can track everything being said about a company through websites like Twitter and Facebook. Many companies are hiring people specifically to track these comments and respond appropriately.It When companies actually put the effort in to interacting with their audience, definitely.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

SEPTEMBER 27, 2011

They are building brands for their new companies or, more often, themselves. I decided to take a closer look at her strategy to build conclusions on how to effectively use Twitter to build a personal brand. At my job, I am constantly surrounded by people who are building a brand. They, as individuals, are the brand.

Brands 209

Brands Twitter Tips Loyalty 209

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

SEPTEMBER 15, 2011

Much like my company’s approach – it’s about the results. It’s about business strategy and making money. The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. I followed the buzz online.

Klout 178

Klout Case Study Conference Mobile 178

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

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Feed Reader Marketing Paid Search Metrics 100

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Google knows this and mattress manufacturer Tempur-Pedic, does as well.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

DECEMBER 17, 2009

Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet (..)

Paid Search 145

Paid Search SMS Syndication YouTube 145