Direct Marketing Observations

AUGUST 2, 2011

You see, there are thousands of companies out there right now that are wanting to tap into all that makes social business sexy right now-Finding new customers, tightening the relationships with existing ones, discovering new channels of business oh and making money. I shot back, “It’s the people not the platform”. Was it the right answer?

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. Quality and value take on many forms, depending on the company and the client, but the bottom line is never short you, the client or the customer on either. But what about you?

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

SEPTEMBER 29, 2015

Could you build a sound business strategy for a client around social media? But can you go deep on strategy? Will you be accountable for the quality of all social media plans/strategies/services delivered to clients as well as their overall client satisfaction? Let’s hope so! That’s a given. Nothing, I got nothing.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JANUARY 31, 2018

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? A home run in B2B social media from an engagement standpoint for some companies might be 1%.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

OCTOBER 15, 2010

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. Companies are mining the social web to build dossiers on you. 5) Engagement strategies will be different on every channel because of the data returned from #4.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

SEPTEMBER 14, 2011

It’s better, or I should say tantamount, that you understand how search can makes a good social strategy better and vice versa, but all the while not becoming bogged down. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

OCTOBER 17, 2011

One of the great soft metrics of content marketing is that it is tough to measure it’s long term effect on your business or company. I just don’t want to wrap my digital strategies around short term expectations of success or failure.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

MAY 31, 2011

Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. But at some point a social loss leader strategy will waver because of the weight of constant escalating consumer expectations. What motivates you? Reward them.

Social Networking 168

Social Networking Questions Organization Comments 168

Direct Marketing Observations

MAY 10, 2011

Sure we talk about employee empowerment and internal ideation at some cool sexy companies that are doing “that&# , but for most, the employee doesn’t get the type of play that it deserves. However, if companies were all about their employees, why would 84%% of all employees in the workforce be looking for a job right in 2011?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

JUNE 28, 2010

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better. Soup to nuts if you will, from strategy to implementation and all points in between.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. If we add a dose of unrealistic expectations coupled with zero strategy, then he is ripe to walk away and say that social media did not work for his business.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. We all could mildly claim that we are or were bloggers at one point in time, except that it’s now merely part of what we do for our clients and respective companies.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JANUARY 14, 2010

4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Handy, for those of us with thousands of bookmarks. A great read. 10) Lastly, here is a lesson in social media.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

JANUARY 11, 2010

As with any disruptive technology there are no shortages of short-sighted integration strategies. First, it was Forrester with the POST methodology where the People, Objectives, Strategy then Technology were the core focus. So where does that leave companies? Right now it depends on their leaders. It’s still that simple.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

SEPTEMBER 9, 2010

If you write your blog for the sake of peer approval -that’s cool, but then what is the strategy for your blog? Not only does that apply to your blog but every other piece of written content you crank out for your company. If you can somehow straddle the line of SEO and write for your customers and prospects, good on you.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

AUGUST 9, 2012

It’s what keeps companies and organizations in the public eye. You may get lucky and find someone who plays in the same space but it takes some vetting to find that company or person. Thus, the old adage or statement that “we’re going to create a viral video” is equal parts foolish and unattainable.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

FEBRUARY 9, 2010

With that, think about your company for a minute and the brand/s you represent. Since commoditized content is counter-intuitive to your brand strategies, aggregating stuff (content) just so you have more stuff does not fit with most corporate objectives.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 17, 2012

Your day is already full and now companies want you to participate in and contribute to these new growing internal networks. You see,time, your precious time, is the primary commodity here regardless of where you spend the bulk of it and what you specifically do with it. But what about your Facebook page, Twitter account and your blog?

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

NOVEMBER 2, 2012

The same holds true for a lot of people and companies in tech. We just think it’s their natural ability coming through and that’s what propelled them to the top.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

AUGUST 9, 2019

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers.

Content 122

Content UGC Metrics Compete 122