Akamai Marketing
MARCH 23, 2011
But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.
Akamai Marketing
NOVEMBER 19, 2014
It isn’t a financial company, it isn’t a children’s nonprofit, it isn’t a government agency, it isn’t a church. Case Study Vent branding strategy Twitter' Dave and Busters is a GAMING VENUE for grown ups. It’s supposed to be FUN. Taco Tuesdays are supposed to be FUN. Stand tall. Take smart risks.
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Akamai Marketing
NOVEMBER 13, 2012
If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Also, keep in mind that a platform is NOT a strategy. Twitter is not a strategy. Facebook is not a strategy. The final phase of social media strategy planning.
Akamai Marketing
APRIL 4, 2011
Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?
Akamai Marketing
SEPTEMBER 10, 2013
So have mobile phone companies, which is why your obsessed with checking your email on your phone. It’s just that tapping into people’s motivations rarely happens coincidently, it takes time and strategy. We act almost instinctually. Gamers and social media sites have figured out a lot about our motivations over the years.
Akamai Marketing
JULY 28, 2011
Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? You need to find them and inspire them to act. So the question then remains, what SHOULD you track on Twitter? Increased brand value? Increased share of voice? More customer passion?
Akamai Marketing
JUNE 29, 2011
Social media at its best and most successful is integrated into an overall marketing strategy. You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. If your a web based company and you don’t have a successful funnel, fix that first.
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