Jeff Esposito

JUNE 4, 2012

It is also a big step for brick and mortar stores who have not been as quick as their online counterparts in embracing and promoting their social presence. The main reason for this is that many companies are still struggling to measure social media. If you guessed yes, you were incorrect. So what could they do better?

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JULY 13, 2012

Little Tikes creates iTikes iPad toy range – so looks like toy companies have jumped on the hook ‘em young bandwagon set by the big tobacco companies. 19 Reasons Your LinkedIn Headshot May Be an Epic Fail – check out this list and silently nod if your profile picture on LinkedIn or any other social network falls into these categories.

iPad 39

iPad Brands Travel LinkedIn 39

Jeff Esposito

AUGUST 29, 2012

While these numbers show the potential audience, they don’t do a good job representing these three important areas that social media will offer your business: Relationships – People matter. This will keep you from devoting too much time to social and not enough to running your business. They are the drivers that keep you in business.

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

NOVEMBER 18, 2011

Social networking in its oldest form – I dare you to click on this link and not smile. Microsoft Socl: inside the company’s secret social network (exclusive) – not sure if you have heard, but Microsoft is working on their own social network that also makes search smarter.

Klout 35

Klout Microsoft Social Networking Project 35

Jeff Esposito

MARCH 3, 2014

When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for companies to look at separate KPIs and then roll them up into a performance overview.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

JANUARY 8, 2014

Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. Facebook is the world’s largest social network. Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

APRIL 10, 2012

In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”. Sound familiar?

Construction 44

Construction Template Templates iPhone 44

Jeff Esposito

OCTOBER 25, 2010

With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing. So I pondered and stared at four letters – P, R, S and N. P.E.R.S.O.N.

Press Release 30

Press Release Social Networking Industry Blogger 30

Jeff Esposito

APRIL 12, 2012

Google Doesn’t Understand Its Own Social Network – I wish I could feel bad for Google and how they are misplaying G+, I really do. So needless to say, an article about the behind-the-scenes modern digital technology that makes the experience just fit this week’s edition. Now if the Sox could get it together.

Google 36

Google Conference Social Networking Activities 36

Jeff Esposito

DECEMBER 9, 2010

In fact being on social networks is just a small part of our daily routines. In fact those three pieces of the social pie, Tweeting, Facebooking, and reading blogs, are just a small part of the daily minutia of a corporate social media person. We can’t let emotions or typos get the best of us.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

SEPTEMBER 16, 2011

IBM: Companies need more community managers – this is a great look into the way that IBM sees social evolving and how businesses will need to adapt to continue to be successful. Football social network Bantr expands from the UK into Spain and Italy – this is not football, but rather the game we Americans call soccer.

Social Networking 30

Social Networking Blogger Cost Questions 30

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. It looks like your company has a lot of super fans.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

APRIL 18, 2013

Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. It is easy to write a blog or article on things you are good at. It also goes to show you how immodest some folks are.

Sports 52

Sports Exercises ROI Metrics 52

Jeff Esposito

JUNE 15, 2011

She told me to figure out if and how our company should get involve in social networking. As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

JULY 17, 2011

Before jumping on the bandwagon of “this is the greatest thing since sliced bread” or “this network blows,” set aside some time to play with it and make an evaluation. In this process, it is important to secure the username for your company as well as the username that you would like to have.

Social Media 45

Social Media Blogosphere Social Media Management Platform 45

Jeff Esposito

JANUARY 24, 2011

Based on conversations I’ve had with folks who manage social accounts for their companies, it seems like the lemons have rolled into that space as well. Buy-in – Despite meteoric adoption over the past year, some folks still see social networks as a time waste. Results are more important than excuses.

Buy 34

Buy Project Organization Social Networking 34

Jeff Esposito

NOVEMBER 23, 2010

This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. Now along with the partnership, these companies gained the cache of being innovative in the social space.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

OCTOBER 11, 2010

Instead of focusing on tactics to increase engagement within social networks, the Brains on Fire team creates movements. The book encourages readers to embrace their core audience and find out what they are passionate about in order to build a true movement for their company or cause.

Review 27

Review Video Social Networking Team 27

Jeff Esposito

JULY 22, 2010

Social networks are a powerful communications tool that should be managed by communications professionals, however unlike traditional PR, offer hard metrics to present to executive to show real value. They have all made a living off of their usage in the social space – you can do the same for your company.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

DECEMBER 10, 2010

This is especially vital for companies who rely on social networks as their broadcast platforms. Unless you own the platform that you are broadcasting on, whether it’s a blog, Twitter, Facebook or something else, unless you own the platform you are merely renting someone’s space and will be SOL if the site goes away.

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

JANUARY 14, 2011

Really classy and to top it off, the company hasn’t commented on the situation. History Says Maybe Not – Now none of us are going to know what social networks will be around in the next two months let alone the next two years. Will Facebook Reign Supreme In 2011?

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

DECEMBER 15, 2010

Meet your Network – Show of hands, how many of you have met at least 1/10 of your social network in real life? Unless you are the head of your firm, your job as a PR pro is to make your company or client look good. If you want to build something up that is Brand U, do it 5-9 not on the company dime.

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Meeting Sports Fashion List 32

Jeff Esposito

APRIL 3, 2012

More importantly, I was hooked and ready to tune in for the reveal on my social networks for information and imagery to trickle out over the course of the day. First came the fan apparel then came the on-field gear capped off with a player who endorsed Nike from each team donning the new gear.

Apparel 43

Apparel Case Study Sports Study 43

Jeff Esposito

MARCH 2, 2015

The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. Hangouts has the potential to be disruptive if used at an enterprise level and take shots at video conferencing software companies or freeware offerings like Skype (owned by Microsoft).

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. Hangouts has the potential to be disruptive if used at an enterprise level and take shots at video conferencing software companies or freeware offerings like Skype (owned by Microsoft).

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

AUGUST 6, 2010

Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. Facebook is rented space so it will be interesting to ponder what would happen if the mega-social site were ever to fold. Well that is where John Haydon’s post stands out.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

AUGUST 20, 2010

It is something that I disagree with as there are many jobs that are pure social media now. of all US online ad spending to go toward social networks this year – While this number is big, I wonder if the added spend will see companies pay less attention to the conversation and more to the dollars and cents.

Creative Commons 31

Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

APRIL 23, 2015

They typically show up once a day and are articles that I typically click through to read as their focus of late has been security of items kids play with and keeping your home networks safe. It is also a worthwhile follow given the security breaches that come out via social networking sites.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

They typically show up once a day and are articles that I typically click through to read as their focus of late has been security of items kids play with and keeping your home networks safe. It is also a worthwhile follow given the security breaches that come out via social networking sites.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

NOVEMBER 14, 2011

In case you haven’t heard, Google has launched a new network for its users, Google+. Sure Google+ has some social components, but it is far from a social network, rather it’s a means to make search smarter. The other is that the network has an identity problem because it is being looked at as a social network.

Google 51

Google YouTube Social Networking Conference 51

Jeff Esposito

DECEMBER 19, 2011

In 2012, I see companies really focusing on the fruits of their labor in the space. Social mediums have become part of business and top decision makers will not be satisfied with folks who can’t show results. Institutionalization – many companies have scraped by in social media, building success from a small team.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

MARCH 27, 2012

There is no question that jobs in social media are on the upswing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. The Social Media Strategist (2011) – I wish this book from Christopher Barger was around when I started in the space four years ago.

Social Media 42

Social Media Case Study Metrics ROI 42