Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ? Personal Social Media. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

FEBRUARY 21, 2011

Fast Company: Google Gives More Prominence to Social Search. Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. Social rising in search. Augmented reality and social collide. The Internet in dictatorships.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

OCTOBER 25, 2010

While trust in digital communications is now up to the point of other media (people trust search engines more than corporate communications nowadays, for example), a one-way approach is perhaps the least suited to building trust with companies’ stakeholders.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 4, 2016

Meanwhile, trust in social media fell by six per cent. Here are a couple of theories from my end: More media, less social. The last year has seen Facebook – as the dominant social network – continue to monetize its platform. We need to avoid being just another company pumping out the same noise as everyone else.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

MAY 25, 2011

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JUNE 15, 2010

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. This has implications for several functions within companies: Sales. In doing so, it determines whether your visitors are qualified leads or just browsing. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JANUARY 21, 2021

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms. This expectation exists both internally and externally for companies.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

APRIL 25, 2011

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. department of education is recommending that schools teach children how to use social networks, rather than banning them. Fast Company looks at how Facebook’s ban on pre-teen users is failing, and the implications for educators.

Education 256

Education Forums YouTube Social Networking 256