Akamai Marketing

AUGUST 3, 2011

Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks? Here’s why: it doesn’t matter the age, gender, race, marital status or income of users on social networks because your talking to each of them. They are practically meaningless. Individually.

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Social Media Meeting Compete Trends 194

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The real lesson is (drum roll please) transparency.

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Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

NOVEMBER 25, 2011

I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me? And taking it to the next level, how hard would it be to do this for your own company? So for most companies, the crisis is mostly over, situation averted. But they aren’t done.

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Social Media Engagement Company Social Networking 156

Akamai Marketing

OCTOBER 30, 2012

I start every class asking people to tell me what social networks they currently use. ” This prompted me to suggest during one of the social media certificate advisory meetings, that participants seeking a certificate MUST be willing to personally join the major social networks. But why is this important? .

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Activities Communities Social Media Class 138

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about?

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Klout Twitter Creative Commons Facebook 221

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

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Social Media Klout Policies Forums 188

Akamai Marketing

DECEMBER 31, 2013

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. This isn’t new.

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Social Media Advertising Conversation ROI 121