Waxing UnLyrical

MARCH 19, 2013

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations. The changing narrative.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Case in point: me. reading and traveling.

Yammer 262

Yammer Facebook Travel Engagement 262

Waxing UnLyrical

FEBRUARY 26, 2014

Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool” job profiles featured on the site.

Campaign 229

Campaign Authentication Twitter Travel 229

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. reading and traveling. Learn more about Ancita via her About.me page.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . Global reach means global tweets.

Foursquare 237

Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

APRIL 25, 2012

While direct marketing, PR, advertising, personal selling, and online processes are imperatives for any company to deliver its messages, it’s essential to deliver these messages in an integrated way. In the digital age, companies need to showcase what a brand is doing for its audience. Either way, I’d love to hear your opinion.

Energy 160

Energy YouTube Travel Campaign 160

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. As a B2B company, your customers know the angles, and they know the game. SEOmoz recently did a great study on the theory and proof of why content goes viral.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

DECEMBER 13, 2018

Get away from all communication, social media, etc. Most Americans are chronically dehydrated, and studies show dehydration can slow down brain function. Kathy’s company and website are currently in start-up mode but you can connect with her via Twitter @kvaske or LinkedIn. Turn on Do Not Disturb on your digital devices.

Strategy 175

Strategy Energy Small Business System 175

Waxing UnLyrical

JULY 12, 2013

Take, for example, this paragraph: “I wrote this book as a reaction to the landslide of punditry that prescribes ‘make your company amazing’ as a strategic approach. In addition to being a terrific marketing case study, Youtility lives and breathes what I personally think is the future of public relations: community.

eBook 265

eBook Case Study Resources Consultant 265

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. And how do I know that? Ummm … Why?

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. A5: It was when I worked remotely for a publishing company. All day long.

Education 102

Education Creative Commons Metrics Journal 102

Waxing UnLyrical

JULY 24, 2015

Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. And when it doesn’t… well, this happens.

Consultant 100

Consultant Case Study Course Conference 100

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. For a few years one of the most shorted companies in America was my client. We are going to need to implement technology to fight technology – as responding individually will quickly become costly and blow most social media budgets.

News 58

News Banking Flickr Cost 58

Waxing UnLyrical

NOVEMBER 15, 2010

Put another way, if you believe this study, that means more than 80% of release headlines are not optimized. Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. What do you think is going on here?

News 274

News Google SEO Postrank 274

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. From a study that he did (emphasis mine): A study by Feinberg suggests that even if people watch the commercials, they have a limited impact on longer-term memory. Liked what you saw?

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# If you don’t disclose that someone’s blog post about you is not a piece of earned media, you lose credibility. Alas, the issue is even stickier for bloggers than it is for companies. My opinion on this is nuanced.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well. Today I’m here not with a success story, but with a quick back story and a set of assumptions.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

JUNE 13, 2012

Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Zellers led numerous high-profile digital initiatives, and as head of the AFI Digital Content Lab in the 2000s worked with most major entertainment companies and related tech startups.

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. PR and the power of ideas , from Richard Bailey’s PR Studies. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help?

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Get Shareaholic test Filed under Public Relations , Shanan Sorochynski , Social Media | Tags: blogging , higher ed , post-secondary , Social Media , university | Comments (13) Site settings comment help?

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Common ones include: Blogs. White papers. Infographics.

Content 234

Content Marketing Reputation Case Study 234

Waxing UnLyrical

MARCH 20, 2015

About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. It’s one in which companies must learn how to move faster, flatten their hierarchies, share more openly, and operate more digitally. Whether we are ready for it or not, the future of business is here.

Review 100

Review Patterns Consultant Communities 100

Waxing UnLyrical

SEPTEMBER 27, 2010

Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? I’m a taxidermist by trade [SB: possible hoax alert!] , specializing in small mammals (chipmunks, voles, the odd woodchuck), and I’m studying to become a professional shepherd.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

SEPTEMBER 23, 2015

Similar Twitter chat models are being adapted by various companies in India to discuss topical trends in the industry. Usually, they rope in company’s spokesperson and an influencer/celebrity to maximize reach. With a keen interest in social media, she blogs regularly at In My Humble Opinion. In closing.

Press Release 100

Press Release Trends Blogger Eventful 100

Waxing UnLyrical

NOVEMBER 1, 2010

It’s with the latter in mind that we were delighted to establish a partnership in October with NYU’s School of Continuing and Professional Studies that will enable cooperation between PRSA, NYU, its students and the professional on a number of vital initiatives. Take it from Nick Lucido , a PR student, and a very smart one at that.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

JUNE 17, 2015

Through this website, the company doesn’t just listen to its audience to address complaints, but also gives them a chance to solve the problems the company faces. This is a company which listens, and is actively interested in improving and investing in what their customers want. reading and traveling.

Publishing 100

Publishing Brands Communities Flickr 100

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. The objective: to create content-rich experiences, akin to The London Times’ 100 case studies.

Mobile 100

Mobile Metrics ROI Press Release 100

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. This can be achieved by curating content on social media channels and by curating content that can trigger further content. Case Studies. Social media posts. Guest post by Atman Rathod.

Content 187

Content Curation Marketing SEO 187

Waxing UnLyrical

MARCH 9, 2016

Who on earth in public relations, marketing or social media would hire me?! Learnings from social. Being social, on social, is part of my personality (my friend Roman, who I mentioned earlier, became my friend and trivia teammate because of social media).

Instagram 100

Instagram Report Class Guidelines 100

Waxing UnLyrical

MARCH 9, 2016

Who on earth in public relations, marketing or social media would hire me?! Learnings from social. Being social, on social, is part of my personality (my friend Roman, who I mentioned earlier, became my friend and trivia teammate because of social media).

Instagram 80

Instagram Report Class Guidelines 80

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 100

Strategy Case Study Collaboration Communities 100