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Social Media Strategery

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media

Social Media Compete Cost Syndication

Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education

Education Social Media Gov 2.0 Class

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Trending Sources

The Realtime Report

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

APRIL 1, 2013

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Social media is going to change the way business works. Social media saves the day! Brands win! Customers win!

Conversation

Conversation Collaboration Study Discount

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

JUNE 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves.

Gov 2.0

Gov 2.0 Wiki Social Media Collaboration

Listening for Change in Public Health and Social Marketing

Social Media Strategery

AUGUST 4, 2011

The ubiquity of social media means that just about every industry, from non-profits to sports to higher education to government – has hundreds of different blogs in each of these industries that are devoted to studying social media’s impact on pretty much everything.

Proposal

Proposal Marketing Sports Conference

My Social Media Resolutions for 2009

Social Media Strategery

DECEMBER 30, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media My Social Media Resolutions for 2009 Wed, Dec 31, 2008 Social Media The Internet is filled with end of year reviews , highlight articles , and wrap-ups.

Gov 2.0

Gov 2.0 Social Media Web 2.0 Wiki

Do You Have What it Takes to Change Government and Create Gov 2.0?

Social Media Strategery

SEPTEMBER 8, 2010

When the TSA rolls out an initiative like the IdeaFactory , developing and implementing the technology is the easy part ( disclosure: my company has supported the IdeaFactory project ). By studying 12 federal cabinet and sub-cabinet level agencies from the administrations of former President Bill Clinton and former President George W.

Gov 2.0

Gov 2.0 Study Collaboration Project

Wanted: People Who “Know” Social Media and Communications

Social Media Strategery

OCTOBER 6, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 One of the other areas that we’ve branched out into social media consulting. I’m one of the leads for our social media/Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0

Gov 2.0 Social Media Web 2.0 Consultant

Social Media is Scary - How to Address Junior Employees

Social Media Strategery

JANUARY 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what can you do to address the myriad reasons for social media being scary? I’ve used my own experience as a case study here. New Media and anything else that was related to those terms.

Gov 2.0

Gov 2.0 Social Media Web 2.0 Wiki

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study

Case Study Team Communities Social Media

Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

MARCH 1, 2018

Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? In an era of “fake news,” Russian social media bots, and Bell Pottinger , this is a very dangerous development. What’s the solution?

Advertising

Advertising Buy Issues Journal

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

MARCH 3, 2011

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. We’re imagining better ways to match roommates, organize study groups, foster academic advising and peer-to-peer mentorship. Below is our Q&A. SMCEDU on Ning.

Education

Education Class Groups Groups

Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

JUNE 30, 2017

Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records. And the latter is something that every employee at every level at every company should be striving to do.

Startup

Startup ROI Team Industry

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

MARCH 23, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Who Owns Social Media? Everyone viewed “ownership&# of social media differently. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Social Media

Social Media Gov 2.0 Committee Collaboration

Rethinking Public Relations Education

Social Media Strategery

NOVEMBER 20, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Rethinking Public Relations Education Fri, Nov 20, 2009 Best Practices How should social media be incorporated into a PR degree? Government 2.0

Education

Education Gov 2.0 Class Web 2.0

Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

SEPTEMBER 3, 2015

According to a recent PwC study , 43% of consumers agree that “owning feels like a burden.” It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. The most established brands merely did what they know best – build a better mousetrap.

Hotels

Hotels Library Survey Buy

Try Looking Outside to Solve the Problems Inside

Social Media Strategery

FEBRUARY 9, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts?

Gov 2.0

Gov 2.0 Organization Sports Forums

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

OCTOBER 12, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Makes Government 2.0 There are several fundamental differences between implementing social media behind the firewall in the government as opposed to a Fortune 500 company.

Gov 2.0

Gov 2.0 Wiki Policies Consultant

The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

APRIL 2, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The “Getting Started with Government 2.0” is about more than just social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0

Gov 2.0 Social Media Policies Privacy

PR Pros and Wikipedia: Can They Ever Get Along?

Social Media Strategery

MAY 1, 2012

According to a study conducted by Marcia W. co-chair of PRSA's National Research Committee and an assistant professor of public relations at Penn State University, 60% of Wikipedia articles about companies contain factual errors. Unfortunately, Wikipedia is now experiencing the unintended consequences of locking out PR pros.

Wikipedia

Wikipedia Committee Industry Communities

Social Media Strategery

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Integration in Higher Education | Social Media Strategery

Trending Sources

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Listening for Change in Public Health and Social Marketing

My Social Media Resolutions for 2009

Do You Have What it Takes to Change Government and Create Gov 2.0?

Wanted: People Who “Know” Social Media and Communications

Social Media is Scary - How to Address Junior Employees

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Watching Church and State Slide Down the Slippery Slope

Can Greater Social Connections Improve Higher Education?

Sometimes Simplicity Leads to Big Innovation

Who Owns Social Media? Everyone and No One | Social Media Strategery

Rethinking Public Relations Education

Who Will Become the Tesla or AirBnB of the Home Category?

Try Looking Outside to Solve the Problems Inside

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

The “Getting Started with Government 2.0” Guide | Social Media.

PR Pros and Wikipedia: Can They Ever Get Along?

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