Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean? What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy. Monitoring. Investment.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

NOVEMBER 15, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan.

Social Media 235

Social Media Marketing Survey Forums 235

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

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Campaign Social Media Reddit Disqus 206

Mindjumpers

FEBRUARY 1, 2011

Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. Toyota’s long-time fan tracking study showed that NASCAR fans are heavily involved with social media. The challenge. The strategy.

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Social Media Marketing Case Study Project 224

Mindjumpers

DECEMBER 1, 2011

For example, social selling and social commerce is now a known practice that many businesses use. Social web became more dynamic with the popularity of contests and offers being given through it. It has been called intuitive because, social media and web easily predict behaviors now.

Trends 183

Trends Social Media Embedding Study 183

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? Is your company considering content amplification on Facebook? Similar Posts: Weibo – a Chinese Social Media platform.

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Advertising Facebook How To Guidelines 230

Mindjumpers

OCTOBER 27, 2011

Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook. Actually, a recent study made by MarketTools shows that 23% of firms offer customers support on Facebook, which means that it’s becoming more mainstream.

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Facebook Overview Foursquare Study 252

Mindjumpers

APRIL 25, 2011

Tweet Establishing a social media presence can carry along some great results for companies whether being small or large companies. The internet can help create more awareness towards your brand and not least help you engage in dialogue with people having an interest in your company.

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Case Study Marketing Statistics Study 238

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest.

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Study Social Media Survey YouTube 256

Mindjumpers

MAY 28, 2013

With Resonate you can use music to express the identity of your company and help spark the creativity at your office. This way you can check out what other companies in a similar field are listening to and discover new trends. If your company was a song which would be? Similar Posts: China: The Most Popular Social Networks.

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Tools Study Research Platform 170

Mindjumpers

JUNE 12, 2013

The team at Skyword has interviewed top digital agencies asking them about how agencies are adapting to media convergence and the evolution of search and social media. Similar Posts: Facebook Is Global, But Social Is Local. Companies Are Data-Rich and Insight-Poor [Report]. > Download the full report here.

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Report Nielsen Overview Compete 244

Mindjumpers

JUNE 22, 2012

The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. After the campaign, the Skittles sales went up 29.9%, proving that social media channels such as Facebook can create fantastic marketing results when user involvement is taken seriously.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

OCTOBER 25, 2010

Big coorperations like PriceWaterhouseCoopers (PwC) and Google are recruiting more and more through social media and especially Linkedin. If you want to be the company that hires the best students you should no longer sit around and hope that they apply to your company. What does this mean for Scandinavian companies?

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LinkedIn Technorati Social Media Applications 254

Mindjumpers

FEBRUARY 22, 2012

Tweet With social media, we have the ability to listen to our target group and get insights like never before. With their Facebook application ‘Think Oven’ they encourage people to contribute with ideas for improving the company. Be social – Ensure social interaction. Social media is made to be open.

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Project Applications Groups Groups 223

Mindjumpers

MARCH 22, 2011

Like we have written on our blog earlier in the post “ Social Media for Business ”, Starbucks is definitely one of the most popular brands. This also means that it is a brand that can be used as good inspiration and case study to others on how to obtain success on a Facebook page. Starbucks’ presence in social media.

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Facebook Case Study Overview Social Media 258

Mindjumpers

NOVEMBER 16, 2011

Tweet Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. This is the first time of all Virgin companies around the world have come together on one day to take part in a global social event.

Transportation 145

Transportation Groups Groups Eventful 145

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar » Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? The notion of ‘tribe’ is the predominant way to convey what social connectivity online is all about. Not so when studying Nike’s homepage. Old Spice Spoof nails it!

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Engagement Policies Groups Groups 198

Mindjumpers

JANUARY 14, 2015

For the one you can call me out on: I predict that Google will acquire Twitter, and SalesForce.com will acquire a content management company. We look forward to seeing what successful content marketing for Social Media will look like in 2015. The Importance of Localized Branded Content on Social Media. Robert Rose.

Marketing 100

Marketing Case Study Journal Social Media 100

Mindjumpers

JULY 28, 2010

New Spice – Study like a Scholar, Scholar The Facts, The Stats And The Story About Youtube » Using Wordpress Like a Pro Posted by Tehneyat Waseem Jul 28th, 2010 Tweet I came across a brilliant article by Mashable about 11 Ways to Speed Up WordPress.

WordPress 178

WordPress Tumblr Disqus Fashion 178

Mindjumpers

JUNE 27, 2012

The company explains: “ Blipp v. & Why Your CEO Should Be Active On Social Media [Study]. Augmented reality and image recognition. Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. But what does Blippar mean? Read the blog post here.

Engagement 257

Engagement Mobile Buy Team 257

Mindjumpers

MARCH 8, 2012

On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exchange for coupon-less savings applied at the point of sale. American Express has joined the league.

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Mindjumpers

MAY 31, 2012

Almost every company has a brand page. In this post I want to put focus on the social kernel and why it is important to have it in mind when you build communities and costumer relationships through Facebook. A case study. We don’t have to talk about how big Facebook is anymore. They bought Instagram for $1 billion.

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Case Study Communities Campaign Study 264

Mindjumpers

AUGUST 11, 2010

Of course I was hoping for the rental car company to replace it with something cool, like a Mustang preferable a convertible – yes please! Little less than a month ago, I was standing on a parking lot in San Diego. Our rented car had broken down, I really liked that car, a mid size Dodge.

Video 176

Video Nielsen Disqus Fashion 176

Mindjumpers

AUGUST 15, 2012

Building a presence in social media can be terrifying for many brands. This is what all brands fear in social media. And from the story on Adweek, the company seems to live up to their identity. Importance of Storytelling in Social Media. Any kind of post or comment doesn’t just disappear by itself.

Brands 214

Brands Comments Travel Social Media 214

Mindjumpers

JUNE 8, 2012

In 2010, the global service company created Small Business Saturday movement to encourage people to shop at their local business on the Saturday after Thanksgiving. Below, you can watch the case study video of Small Business Saturday from American Express: Similar Posts: How American Express Used Twitter For Coupon Less Savings.

CSR 237

CSR Small Business Case Study Communities 237

Mindjumpers

JUNE 25, 2012

The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page.

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Report comScore Marketing Groups 277

Mindjumpers

MARCH 28, 2012

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective.

Study 272

Study Activities Social Media Nielsen 272

Mindjumpers

NOVEMBER 16, 2012

In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

SEPTEMBER 6, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence. Similar Posts: How to Measure Your Social Media ROI [Infographic].

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

MAY 3, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Norway is one of the leading countries of social media usage.

Social Media 247

Social Media Airlines Statistics Social Networking 247

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Report 274

Report Brands Facebook Nielsen 274