Jeff Esposito

MAY 2, 2011

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. US companies average 5.3

Social Media 41

Social Media Sample Samples Survey 41

Jeff Esposito

DECEMBER 8, 2010

A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Social media is something that no one can truly own. Don’t believe me?

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

AUGUST 10, 2012

Visual Service can be Proactive Customer Service – interesting take on using visuals in social media support from Michael Pace , a really smart dude in the support space. The Boston Social-Media Shake-Out has Arrived – Jeff Cutler is one of the smarter dudes I know in the social space and makes a really BIG point around jobs in social.

Social Media 39

Social Media Delicious Study Research 39

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. Complaints and praise are front and center and companies have to react to these mentions from people. Its hard work and there are plenty of companies that are doing a great job. Sesame Street.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. My Klout or Kred score does not matter.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. 3) Make it special – one surefire way to get your customers engaged with you is to make the content shared socially about them.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

MAY 4, 2012

Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates. This study takes a different approach and does a heat map of how the eye views the pages. The main topic is getting outside of the small world of social media.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

JULY 20, 2012

Brands Ignore Negative Social Buzz at Their Peril – since we started high, we had to come down sometime. Number two on this week’s list takes a look at how many companies track and respond to feedback on social media… it is not high… only 49% in this study responded to feedback… what are we in 2008?

iPad 41

iPad Meme Film Study 41

Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. So where should companies start?

Lithium 33

Lithium Case Study Forums Conference 33

Jeff Esposito

NOVEMBER 11, 2011

The Personal Branding Double Standard – Social media can be both beautiful and ugly at the same time, and not in a Coyote ugly kind of way. Be Brilliant at the Basics – The easiest things to forget as you are looking to get ahead of the competition are the little things.

Vimeo 33

Vimeo Film Metrics Social Media 33

Jeff Esposito

JANUARY 12, 2012

Papa John’s Employee Calls Woman ‘Lady Chinky Eyes’ on Receipt – this week’s edition of social media bites brand stars Papa Johns. Sure the labor is cheap, but the negative impact caused can be brutal for a brand on today’s social Web. What Job Does Social Media Do For You? – Less is more?

Journal 27

Journal Study Social Media Report 27

Jeff Esposito

OCTOBER 28, 2011

Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s. Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. The platform called RockMelt looks to merge social media with social media.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

JULY 8, 2011

Unlocking Viral Secrets On Facebook: MIT Study – While I hate the useage of viral in the title, this article from Fast Company offers some pretty interesting findings on marketing tactics and their results in the social space. This post is anti-that and also mixes in some good humor with some facts and assumptions.

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

JUNE 27, 2012

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here. Some key takeaways include: 52% of respondents thought that the concept of social business was important today. Social business models take time to adopt.

Embedding 47

Embedding Study Review Influencer 47

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. The big question is: are you the biggest one at your company?

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

SEPTEMBER 24, 2010

How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. The accompanying presentation is also worth giving a look: How to Respond to Comments on Your Company Blog. Tags: Five for Friday Arik Hanson Customer Relations PR Shannon Paul social media.

Survey 23

Survey Groups Groups Price 23

Jeff Esposito

SEPTEMBER 10, 2010

Three Ways to Turn Customers into Evangelists Using Social Media – This bNet article goes to show you that people matter when it comes to social media. No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. Check out this brief for some good tips.

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

JULY 8, 2010

Thanks in advance ~ Jeff OMS Boston, Vistaprint Social Media Case Study View more presentations from Jeff Esposito. Might be impossible, but wanted more @jeffespo to come through during the company intro. I am a big boy and can take any criticism or words of improvement. I truly appreciate any feedback. Enjoy this post?

Case Study 24

Case Study Press Release Creative Commons Disqus 24

Jeff Esposito

MARCH 27, 2012

There is no question that jobs in social media are on the upswing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. So if you are in one of those areas and think a social media job is for you – you may be in luck. Image - Matt Hamm.

Social Media 42

Social Media Case Study Metrics ROI 42

Jeff Esposito

JUNE 22, 2012

How to Tell Your Company’s Story [infodoodle] – I love this post over MarketingProfs. It is very simple but does a great job outlining how a company can tell its story in an impactful manner. 105 Facebook advertising case studies – we all love case studies. In this post from Jason Keath, there are links to 105 studies.

Social Media 41

Social Media Case Study Study Skills 41

Jeff Esposito

FEBRUARY 9, 2011

Chances are that you have a favorite eatery in your hometown or current city. Whether it is burgers, soul food or sushi, you know that you can go there and get some deliciousness. For me it’s a Boston-based eclectic burrito place called boloco. Now before you go thinking its just rice, beans and meat, take.

Delicious 36

Delicious Case Study Foursquare Company 36

Jeff Esposito

FEBRUARY 24, 2011

For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting.

Small Business 41

Small Business Statistics Survey Study 41

Jeff Esposito

AUGUST 11, 2011

President Barack Obama’s use of social media has seen its ups and downs. Back in 2008 his social media savvy helped propel him into the Oval Office. Many social media books use his historic campaign as an example or case study of an effective social media strategy. million followers.

Social Media 42

Social Media Web 2.0 Case Study Policies 42