Direct Marketing Observations

JUNE 25, 2010

According to a May 2010 study by Digital Brand Expressions , 59% of social marketers are operating “without a game plan.” I’m not sure who is at more fault here, the marketer or the company they work for? From that same study the distribution was interesting for those that “did&# have a plan.

Company 159

Company Social Media Study YouTube 159

Direct Marketing Observations

DECEMBER 1, 2011

Invariably what I see when I walk into the largest of the large or the smallest of small companies, are companies struggling with 2 schools of thought: (1) That they must corral the social employee and (2) How do they control the social customer. Companies fear what they can’t control. Stronger. Is it really fear?

Organization 212

Organization Social Media Training Policies 212

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He loves what social media can do and is a champion of it. So are his customers using social media or not? Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JULY 20, 2010

For those of you that have been dialed into social media for awhile, this is significant for a number of reasons and you’ll know why. Can some of you even count the number of times you might have used ComcastCares as one of your social media “examples&# 2 years ago. What does the company do?

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. Now, if you want to source some external help for social media, well that’s a different story.

RFP 159

RFP RFI Social Media Proposal 159