Buzz Marketing for Technology

SEPTEMBER 10, 2009

There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully).

Products 117

Products Social Media Study Influencer 117

Buzz Marketing for Technology

AUGUST 11, 2010

Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Send this page to Print Friendly.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Can your social media activities cost you your job? Not any more …. Tweet This! Share this on Facebook. Share this on Linkedin.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. 3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? A new study on e-mail suggests that e-mail has become a hindrance to many organizations. Social media.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

social media. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 La Rivoluzione dei Social Media entra nelle Imprese (Italian).

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s socialmedia. socialcomputing. enterprise2.0. knowledgeworker.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.

ROI 258

ROI B2B Social Media Press Release 258

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 27, 2008

So much of getting into the social media mindset is about realizing that there are different, more productive ways to do things. We should be searching for the "instead of" opportunities in using social media, rather than thinking these are "in addition to" everything else were doing.

Project 100

Project Web 2.0 Wiki Training 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. 5) Do you think we will see more Social Agencies becoming Agency of Record? and Asian companies. Who is Romi?

Social Media 100

Social Media StumbleUpon Digg Microsoft 100

Buzz Marketing for Technology

JUNE 27, 2008

They dont have a lot of tolerance for policies and procedures that have been built to satisfy the company, not the customer. I am hoping that 2008 will be the year we see a flood of case studies showing what is happening. Social Media Today. They usually know what it will take to deliver a good experience to a customer.

Compete 100

Compete Energy Collaboration URL 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Tweet This! Share this on Facebook.

ROI 198

ROI Microblogging StumbleUpon Digg 198

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. 5) Do you think we will see more Social Agencies becoming Agency of Record? and Asian companies. Here is his take.

Social Media 100

Social Media Microsoft Consultant Groups 100

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. s Social Media in Business study found. And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Which sounded like Social CRM meets Systems Integration company to me. I looked at dozens of dashboards, and reams of reports. BEYOND SENTIMENT ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JULY 9, 2008

MANY-TO-MANY: social software. REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. Regina recently launched a global consultancy called The Seventh Suite which assists growing companies bolster their competitive edge via aligned strategy and progressive people practices.

List 133

List Skills Consultant System 133