Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Brand Fusion: Creative, Search and Media (4). Social Media Does Not Exist (17).

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. The business of social media by its nature has allowed me to meet, virtually at first and in person over time, lots of talented minds. . - Some Criticisms.

Marketing 210

Marketing Review Tweetdeck Posterous 210