The Social Media Incubator

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Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page. Make sure you utilize the LinkedIn company page banner.

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Tips for Branding a Company Pinterest Page

The Social Media Incubator

It’s important that your Pinterest page represents your brand the way the rest of your social media does. Pinterest is a little bit of a different setup than other social media sites. Use your company logo or, if you’re a small business, you could use a picture of the owners or employees of the business.

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How To Get the Most Out of Your Company LinkedIn Page

The Social Media Incubator

Having a company LinkedIn page is becoming a growing and critical trend in the social media strategies of businesses. LinkedIn continues to develop its features and it is important for your company to keep up. One way to stay on top of things is to make sure your company page is in tip-top shape.

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CVS Sets Example For Social Media Strategy

The Social Media Incubator

“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. The company also posted their announcement on their Twitter page. So what can your business learn from CVS on social media strategy?

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Are Personas a Good Approach in Social Media?

The Social Media Incubator

Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? But in the age of social media, where marketing is much more transparent and the message has become a conversation…are personas still a good marketing idea for business?

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How Many Social Media Accounts is Enough?

The Social Media Incubator

In January 2102, large companies averaged 178 corporate-owned social media accounts. We don’t know how many social media accounts these companies have today, but we’re guessing the number is probably higher, if it has changed at all. Social Media Social Media ROI Strategic Social Media'

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Putting Out Social Media Fires

The Social Media Incubator

Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Social media crisis cases are common in today’s world of quick news and quick responses. Your response to a social media crisis is critical.