Social Media Strategery

article thumbnail

Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Social media wasn’t the realm of any one person, department or organization.

article thumbnail

Social Media Lessons from a Two-Year Old

Social Media Strategery

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Brands seem to be at war in some sort of social media arms race and there’s no end in sight. My Two-Year Old Daughter, AKA my Social Media Expert. Like of kitties or doggies?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

article thumbnail

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 From our most senior VPs to senior executives within the government to our summer interns, every group has their own set of questions, concerns, and pre-conceived notions about social media and what it means for them.

article thumbnail

Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). " Once the words "social media" were uttered, the call went out – let's get Steve in here right away!! I liked it.

article thumbnail

Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135
article thumbnail

Set Your New Social Media Manager Up For Success

Social Media Strategery

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? Before going out and hiring that person to handle your social media, take some time to set them up for success. Brush up on social media yourself.