Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask. Why or why not?

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

MAY 2, 2011

The business side of social media is evolving on a daily basis. Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore. Jay Baer , David Armano and Aaron Strout are some of the first that come to mind for me.

Social Media 100

Social Media Collaboration Industry Communities 100

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Adam Cohen

AUGUST 10, 2010

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results. Social media integration.

Posterous 189

Posterous Consultant StumbleUpon Flickr 189

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? How has your company solved the budget and integration challenges?

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Brand Fusion: Creative, Search and Media (4). Social Media Does Not Exist (17).

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

AUGUST 30, 2011

Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. I have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office.

Flickr 255

Flickr Class Travel Collaboration 255

Adam Cohen

JULY 28, 2010

Companies can ultimately activate that engagement by providing value first and asking for help in return. How has Social Media Helped You? (8). How Often Do Ethical Questions Impact Your Social Media Efforts? (8). No Amount of Social Media Overcomes Bad Customer Experience (16). Related Posts.

Badge 244

Badge Twitter Proposal Brands 244

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

NOVEMBER 1, 2010

Email etiquette arguably doesn’t exist – in a business context, companies have a culture around when people turn to email and when they don’t. Email between friends and family has a broad range of what’s “socially acceptable,&# but over time people at least develop a sense of when people will reply and why.

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Adam Cohen

DECEMBER 12, 2013

Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising' Agencies need to “bring it” with compelling, integrated ideas.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? How has your company solved the budget and integration challenges?

Content 100

Content Press Release Flickr Collaboration 100

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

AUGUST 30, 2011

Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. I have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office.

Flickr 100

Flickr Class Travel Collaboration 100

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

DECEMBER 12, 2013

Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Adam Cohen

NOVEMBER 1, 2010

Email etiquette arguably doesn’t exist – in a business context, companies have a culture around when people turn to email and when they don’t.

Facebook 100

Facebook Instant Messaging SMS Flickr 100

Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. The business of social media by its nature has allowed me to meet, virtually at first and in person over time, lots of talented minds. . - Some Criticisms.

Marketing 210

Marketing Review Tweetdeck Posterous 210