Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

JANUARY 19, 2016

Top executives: social media marketing is for thee, but not for me. 84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

APRIL 12, 2022

Create a social media policy. A social media policy serves two functions – 1) preventing a social media crisis (preferably) and 2) managing a social media crisis (if it fails at function #1). Confidentiality guidelines: These govern the use of company and user data.

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Unfortunately, almost 30% of those companies have abandoned their Twitter accounts, just suddenly going silent despite having tens of thousands or even hundreds of thousands of followers. Category: Social Media Management Tools.

Company 38

Company Twitter Content B2B 38

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. Social Media Management Tools.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

OCTOBER 8, 2013

” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 500 companies use at least one major social media platform. ” phase.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JUNE 14, 2011

But few companies have sufficiently sophisticated analytics in place today to do this properly. • The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Most b2b websites are still static and one-dimensional.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? .”

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? 3 ways to stop wasting time on social media by iMedia Connection. Your Social Media Policies by iMedia Connection.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JUNE 26, 2014

Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others.

Social Media 189

Social Media Applications Social Media Management Consultant 189

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. The early agenda is to earn your way into a trusted relationship,&# Bob Wheatley explains how to build social media marketing programs around what your audience cares about, not your corporate messaging.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

MARCH 3, 2015

A to Z of Bite-Size Twitter Tips For Business Startups by Social Success. ** 5 STARS. Lauren Kaye shares a handful of helpful Twitter engagement tips in this short but smart post, among them engaging like eBay (“As the company with the highest engagement score, eBay’s Twitter feed should be the glowing example for social strategies.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

DECEMBER 10, 2019

Determining your best social platforms. Boosting your social media following. Creating a social media calendar. Investing in social media management tools. Conducting a social media audit. Step 1: Determine and define your social media goals and objectives.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

APRIL 6, 2017

A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps.

Social CRM 195

Social CRM Tools Sample Samples 195

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

JUNE 12, 2018

The company’s new editing tool, currently in beta, expands the options for icons, text, images, and video in pop-ups, to turn static images into interactive experiences. Invest in training, so your team is able to make the best use of the tools and take an effective, strategic approach to social media marketing.

Social Media 113

Social Media B2B Marketing Statistics 113

Webbiquity SMM

AUGUST 25, 2020

90% of respondents said that social media marketing is “very important” to “somewhat important” to their overall marketing plans. Companies do social media marketing for a number of purposes: to expand brand awareness, engage with customers and prospects, and to build relationships with influencers.

Types 176

Types Social Media Content Hashtag 176

Webbiquity SMM

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Marty Weintraub – @aimclear.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JANUARY 24, 2012

And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

MARCH 30, 2017

Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Enables you to access websites blocked in your country, company or school. 36: The 17 Best Social Media Management Tools. #37: ” — RazorSocial.

Google 100

Google NoFollow Sample Samples 100