Jeff Esposito

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A day in the life of a corporate social media manager

Jeff Esposito

To many executives and staff members, social media is an enigma that they want to know more about. Despite social media’s growing popularity many executives and other employees in our companies have not yet embraced the trends. It is fun to play in the social sandbox, but at the end of the day this is big business.

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Getting to the bottom of community management

Jeff Esposito

If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). Click here and get started already!

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Useful Tips for Community Managers

Jeff Esposito

The day is good for a number of reasons, but mostly because it builds awareness for a position in many companies that often goes without praise or notice in the daily hustle and bustle. Community management and community managers are in high demand, some might even call it a hot career.

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#Ravens get fans involved with Super Bowl XLVII

Jeff Esposito

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Through the early part of the week, the team has lived up to the offer of giving fans what they asked for.

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Reading is Science Betches, Sam Adams and Mom Bloggers

Jeff Esposito

5 tips for social media success in other languages – working for a global organization is tough when it comes to social media. When looking to expand, social media managers need to keep their local markets in mind and what their audience wants. Now here’s this week’s edition of Five for Friday.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. What I wonder is why social media managers and agencies are now throwing up their hands.

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Thinking passed the NOW in social media

Jeff Esposito

While social media managers are learning and analyzing the new trends in the social media universe, they are probably being inundated with questions from coworkers who read a blog post saying X platform is the future of social media and how it will change what you are doing today.