Janet Fouts

article thumbnail

Content Marketing and Social Business

Janet Fouts

Equally, if you expect it to stand alone without the support of the people in your social networks you may as well rent a billboard in the desert. You write about the passion that makes your company great. Where do we get content? You write about issues that are important in your industry. That’s a great start.

Content 145
article thumbnail

Should you start a Google+ page for your business?

Janet Fouts

If that person leaves the company they still “own” the page. Currently few social media management tools offer Google+ support, though Hootsuite will be soon. They actually get to reserve the name of their company on Google+using Google+ Direct Connect. Pages can’t +1 other pages or web sites.

Google 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

Get them an admin or social media manager who can help set up their accounts, do some searches for appropriate connections and information (but NOT pretend to be them). Show each CXO and what their Twitter reach is, for example, and then the combined company reach. If they still aren’t interested?

article thumbnail

What was the most important thing you learned about social media this year?

Janet Fouts

I want to share this with every social media manager who sets up listening posts and monitors what customers are talking about a brand, produces reports on tone and sentiments, top topics of conversations and trends. As more companies start to really use this stuff they’re tired of being sold on concepts.

article thumbnail

A lesson in social media management for PR

Janet Fouts

Fast Company posted Whole Foods Celebrates, Monetizes Ramadan which pointed out that in-store campaigns weren’t planned yet, but the entire promotion was to be online. Our company statement addresses it too: Whole Foods Market is NOT canceling our current halal promotion, which is centered around the timeframe of Ramadan.