Mindjumpers
AUGUST 25, 2010
Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.
Mindjumpers
JANUARY 25, 2013
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? That is one of the greatest opportunities of social media – marketers can obtain “first hand” information if customers are talking about the brand in an either positive or negative way.
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