Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

FEBRUARY 11, 2010

More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JULY 20, 2010

Very helpful as our company moves forward with our plan for Social Media. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. – Thanks Mike!

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

SocMed Sean

DECEMBER 9, 2011

That’s their job, making money for the company by serving customers. Social can do both. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Blogs are customer service channels.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

JUNE 11, 2010

We reconfigured our companies to accommodate phone. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. It’s the book about social media’s impact on the inside of your business, not the outside. Here are a few options for titles.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 160

Questions Social Media Consultant Education 160

Sprout Social

APRIL 28, 2022

Communications tools are make-or-break for modern companies. But the bigger your company, the faster these issues tend to snowball out of control. To manage these relationships and keep stakeholders up-to-date, companies might use: Project management tools. Company Intranet or wiki tools. Team chat tools. Enterprise.

Team 91

Team Tools Hubspot Collaboration 91

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

agora pulse

MAY 12, 2020

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. No matter the issue, the WWF typically responds promptly, providing customer service and keeping the overall sentiment positive.

Comments 185

Comments Facebook HootSuite How To 185

Hootsuite

SEPTEMBER 16, 2022

Learn more about social media listening: What is social listening and why does it matter ? How to conduct a social media sentiment analysis. How to do a competitive analysis on social media. Social media reporting tools. Integrate social strategy with your CRM. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Keyhole.co

JULY 9, 2023

Check your share of voice and analyze what the world feels about your brand with sentiment analysis. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. Sendible is this and so much more.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

DECEMBER 31, 2015

Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts. Choose your search terms (your company name, your industry niche, potential content topics, etc.), Schedule Social Posts to Save Time. You should, too.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts. Choose your search terms (your company name, your industry niche, potential content topics, etc.), Then why relegate the critical function of CRM to traditional channels like the phone or email?

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Post originally written for Social Media Examiner – modified today for this version). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. That’s becoming less true by the second. It's a sci-fi thriller in the making, no doubt.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. That’s becoming less true by the second. It's a sci-fi thriller in the making, no doubt.

Facebook 167

Facebook Consultant Social Media Sites 167

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Sprout Social Listening and Analytics. Sprout Social’s Listening and Analytics tools give you business-critical insights to help you make strategic decisions. Who is this for? After that, it becomes a premium tool.

Social Media 96

Social Media Tools Sentiment Small Business 96

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.

Tools 201

Tools Sample Samples Marketing 201

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. SENTIMENT BASED ANALYTICS. Which sounded like Social CRM meets Systems Integration company to me.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Larger space, more interesting companies, and better production overall.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 119

Social Media Strategy Mobile Consultant 119