Waxing UnLyrical

JANUARY 24, 2013

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. But being “nice” isn’t just about please and thank you. For example, a tree at Union Station in Toronto, Ont.

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Waxing UnLyrical

OCTOBER 19, 2016

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Image: Alejandro Escamilla via Unsplash, CC Zero.

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Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

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Waxing UnLyrical

JULY 11, 2012

If I wanted to find someone on search, I’d type in “HVAC companies in my hometown.” However, I’m not necessarily going to go onto Twitter and ask, since my followers probably don’t live in my town, so would struggle to advise me of a reputable company near me. That would help me find the right people to get my issue fixed.

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Waxing UnLyrical

FEBRUARY 18, 2020

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Customer sentiment. The company recently launched Notified , the first end-to-end workflow automation platform for PR and marketing professionals.

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Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Mark as read Approve comment Let me echo Marys sentiments. I like these little "technical" posts. gotta write more of my own. Little things make a difference, good advice. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

OCTOBER 14, 2010

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

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