Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Use data analytics to monitor sharing and customer sentiment.
Techipedia: Tamar Weinberg
AUGUST 17, 2011
As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.
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Techipedia: Tamar Weinberg
MAY 18, 2010
Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.
Techipedia: Tamar Weinberg
JULY 15, 2009
If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. How can I get changes made to my company’s Wikipedia page?
Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
Techipedia: Tamar Weinberg
FEBRUARY 1, 2008
It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Just like Digg doesn’t like anti-Digg content reaching the front page in order to control its brand, if anyone buys Digg and there’s a negative article about said company reaching the front page, it won’t look very good for them.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!
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