SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

Twitter 230

Twitter Strategy Hashtag Marketing 230

SocMed Sean

SEPTEMBER 26, 2012

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community.

Radian6 278

Radian6 Engagement Social Media Marketing 278

SocMed Sean

MAY 1, 2012

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. With Twitter accounts not unusually having hundreds if not thousands of followers, it is vital to solve the problem quickly and offer a sincere apology and a way to redeem your company’s reputation as soon as possible.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

SocMed Sean

JANUARY 8, 2012

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

SocMed Sean

DECEMBER 9, 2011

That’s their job, making money for the company by serving customers. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Social can do both. Blogs are customer service channels.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255