Mindjumpers
JULY 16, 2012
Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs. The importance of social media in crisis management.
Mindjumpers
AUGUST 31, 2012
VenueSeen sends a notification to the subscribing business when a customer shares their experience at the business’ specific location on Instagram, Foursquare or Foodspotting: a shared photo, a mention or a comment tagged with the company location.
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Mindjumpers
FEBRUARY 3, 2011
Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. The advertising brands and companies actively use great media attention to gain more followers and likers on social media as well.
Mindjumpers
JANUARY 10, 2013
Monitoring brand mentions, share of voice, sentiment etc. Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. are the essentials of analysing what is being said about your brand online. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.
Mindjumpers
FEBRUARY 17, 2011
It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. Tweet Blogging is here to stay. According to Technorati , people spend more and more time and resources on maintaining blogs. Girl power.
Mindjumpers
AUGUST 25, 2010
Secure coherence If you are about to embark on a social media plan for you business, then designing a company policy should be the starting point to understanding the level of commitment and integration you want, and realistically can implement. The document should be updated quarterly in line with platform changes and company policy changes.
Mindjumpers
MAY 6, 2011
Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Social gives brands the opportunity to build their reputation online, and building a reputation takes time. Measurements.
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