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Josh S Peters

Company

Sentiment

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Increase conversations about your brand, change the current online sentiment of your brand? What do you want to do?

Campaign

Campaign Social Media Radian6 Disqus

The FINAL word on Social Media ROI | Shuaism

Josh S Peters

OCTOBER 20, 2009

Brand – Here the goal is to associate the company with it’s services and offerings. Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. Here we would be looking at Impact. Thanks for the comment!

ROI

ROI Social Media Metrics Loyalty

Josh S Peters

Using Social Media in an Awareness Campaign | Shuaism

The FINAL word on Social Media ROI | Shuaism

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