Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. It’s not entirely accurate to use tools that judge sentiment as a data point either. For example, we may say, “Oh I hate it when it’s easy to win”.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JUNE 30, 2014

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. Of course we can expect Facebook’s team to have more advanced measurement and a whole lot more data than the average company, but it’s still an issue.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

MAY 30, 2012

I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Google+ is full of twists and turns when it comes to evaluating its usefulness. Search Marketers must know the details to properly advise clients.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

DECEMBER 14, 2010

I want to share this with every social media manager who sets up listening posts and monitors what customers are talking about a brand, produces reports on tone and sentiments, top topics of conversations and trends. As more companies start to really use this stuff they’re tired of being sold on concepts. All this is not ROI.

Social Media 146

Social Media Syndication ROI System 146