Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413

CPM Diagrams Comparison Sentiment 413

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. Sentiment and conversation trends matter. This got me thinking on some other lessons and reminders we can take from this election.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. I don’t blame him – companies are sinking big money into Facebook nowadays.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. Sentiment and conversation trends matter. This got me thinking on some other lessons and reminders we can take from this election.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

MAY 25, 2011

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population.

Compete 277

Compete Quantcast Sample Samples 277