Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. So it costs less and has better a ROI. Similar Posts: Companies’ Use of Content Marketing Is On the Rise [infographic].

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

B2B 155

B2B Sentiment Analysis Reputation 155

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. They give up because they don’t have the ROI they made up in their mind they should have by now. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Beyond customers, you can keep track of social interactions with contacts such as company partners. Reports, white papers and other lead magnets. If not, you totally should! This includes: Blog posts.

Team 108

Team B2B Platform Analytics 108

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). 10 Tips to Be a Social Media and Digital Marketing Rebel.

Social Media 167

Social Media Marketing Training Skills 167

Social Email Marketing

OCTOBER 18, 2010

Companies as well. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not. People use social media. Increasingly. Those are facts.

Social Media 75

Social Media Social CRM Social Bookmarking ROI 75

Mindjumpers

MAY 15, 2012

I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Sprout Social

JANUARY 13, 2021

Some companies only need a general idea of where their new customers come from while others need detailed results. Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts.

Social Media 94

Social Media Marketing Newsletter URL 94

Pam Moore

SEPTEMBER 11, 2019

These are the same exact strategies we have used with hundreds of companies, big and small. Fear of not ever achieving a Return on Investment (ROI). How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. Fear of the unknown.

Social Media 60

Social Media Training Template Templates 60

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Exposure vs. ROI.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies. Partner with Like-Minded B2B Companies. What Is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

ProBlogger

JANUARY 30, 2013

However, as more and more blue chip companies are beginning to catch on, questions are being asked about whether this strategy is the right one. Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. So … is content marketing ROI trackable? Always start from the end.

ROI 40

ROI Content Buy Cost 40

Janet Fouts

FEBRUARY 11, 2013

Some are analytical thinkers and know how to extract ROI from a stone. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. I work with many mid-size companies who don’t have the luxury of hiring a person for every position.

Communities 141

Communities Content Jive Meme 141

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5

Content 163

Content Training Marketing Industry 163

Pam Moore

SEPTEMBER 18, 2016

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Marketing Social Networking ROI 60

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Facebook has its first CMO : Gary Briggs, formerly of Google''s Motorola Mobility group, has joined the company.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Writtent Blog

MAY 20, 2014

I would have expected company-centric content to have figured as the top or second-to-top topic, but instead it retains third place. Investing in one big piece of content could easily drive more ROI than 50 small pieces — the kind that tend to go unnoticed. New Softwares & Tools for Content ROI Calculation.

Trends 95

Trends Content Marketing Curation 95

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Remember measuring ROI.

ROI 219

ROI How To Marketing Proposal 219

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

DECEMBER 13, 2011

Social networks are invaluable for helping you make connections with prospective customers, additional contacts within client companies, industry journalists, bloggers and other influencers that it would be difficult if not impossible to connect with otherwise. Develop and build relationships. Making connections is just the beginning.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

JUNE 28, 2019

The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. Increase the ROI of your content. Possible white-paper (y/n). Why do you need a content calendar?

Template 60

Template Templates Content Marketing 60

Josh S Peters

NOVEMBER 18, 2009

This type of campaign is usually measured by ROI to determine if what you’re doing is working, because if you’re spending more money than you’re bringing in, then you have a problem. A simple strategy is to address the problem that your company solves, give some basic advice and an action step that people can use right away.

Social Media 113

Social Media ROI Newsletter Campaign 113

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Laurel Papworth

APRIL 28, 2011

White Paper: Value of a Facebook Fan - An Empirical Review. I wanted to bookmark some hard figures not soft ROI on this blog. Still, it's interesting to see where companies are going with this, and how Facebook Likes (Fans) and Shares, and Twitter Followers and Tweets are being valued. Worth a read.

Facebook 110

Facebook Directory Statistics Review 110

Diva Marketing Blog

FEBRUARY 24, 2011

So, if you’re a lawn care company and the typical customer is generating $80/month and stays with you an average of 3 years, then your CLV is $2,880. In the case of the lawncare company, the Cost Per Sale would be $280. For some people ROI translates only to sales dollars. I’m definitely in the ROI camp.

Social Media 75

Social Media ROI How To Cost 75

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. The ROI for us this is a no brainer. Source: [link] ). Source: [link] ).

Analytics 20

Analytics B2B Data Project 20

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Intranet (Finding ROI) White Paper. Governance. Human Resources. Information Architecture. Internal Communications.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic].

ROI 244

ROI Social Media Metrics Survey 244

Buzz Marketing for Technology

JUNE 27, 2008

Having returned from a recent benchmarking workshop conducted in Europe by Carla ODell, it struck me as timely to mention an observation from that trip in connection to a report produced annually by Bain & Company regarding the use of management tools. KM Overview Measurement and ROI Overcoming Knowledge Loss. APQC on KM.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Hootsuite

MARCH 16, 2023

Bing Ads vs Google Ads Most small- to mid-sized companies know the importance of advertising on Google Ads. A potentially lower CPC rate A while back, a digital marketing company did a compare and contrast study between Bing Ads and Google Ads. Looking to attract people to your niche, highly-technical white paper writing company?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Sherrilynne Starkie

APRIL 17, 2012

Many companies are considering if and or how to integrate social media channels into call centre communications. ROI of Social Media proved (wisemarketing.wordpress.com). Social Media Week 2012 SP (Photo credit: Fora do Eixo). ” Related posts: Reuters, Rogers and social dashboards. Three biggest myths of social media.

Social Media 313

Social Media ROI Collaboration Newsletter 313

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. LinkedIn company page monitoring. Pricing plans tooled .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159