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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns. The client wants to know if their social media campaign is working!

Analytics 350
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. In just one example of collaboration across divisions and geographic boundaries, the company saved $250,000.